Melbourne – October 29th, 2019 – For over 15 years Red Crayon has been providing some of Australia’s leading brands with creative and design services including: logo development, campaign creative, collateral design and copywriting.
Founder Craig McLeod comments – “A brand is more than just a logo or brand mark – it’s a visual identity. It’s an image that we create to embody the essence of who we are, what we stand for and what we believe in. It’s part logic, part emotion and it underpins the experience people have when they interact with us.”
Red Crayon designs advertising campaign creative informed by clever strategy that delivers a message across multiple advertising mediums such as traditional, digital and social that inspires action and ultimately initiates the conversion of a client’s best prospect.
Collateral design is one of the tactical representations of a brand strategy; it is often the first touch point and therefore needs to produce a great first impression of your business. When well-crafted and beautifully executed it can leave an indelible mark on those who consume it.
Red Crayon provides exceptional creative for brand collateral such as: brochures, annual reports, packaging, point of sale, signage, livery, flyers and business cards to support the sales and marketing of their clients’ products and services.
Copywriting is the crafting of words for the purpose of advertising or other forms of marketing. It is written content that aims to increase brand awareness and persuade a person to action something – click, go instores with the aim to ultimately influencing them to purchase a product or service.
Red Crayon has a team of specialist seo & website copywriters who collaborate with our brand team to generate copy for advertising campaigns, brand and marketing collateral, digital and social media content.
About Red Crayon
Red Crayon is a creative advertising agency in Melbourne and what sets us apart is that we understand business and creativity. We use data, facts and insights to drive inspiration, innovation and activation to change the course of brands. We listen and design campaigns and content that audiences will not only embrace, but believe and share. We collaborate with our clients to produce clever, salient campaigns in an authentic, modern and intuitive way.
Reach out to Leading Melbourne based Creative and Design Agency – Red Crayon for all your creative and design requirements including: Brand, Campaign and Collateral Design and Copywriting Services.