Theme hotels have a specific theme which reflects the hotel’s architectural style, decorative art, as well as a specific cultural atmosphere in an effort to offer the customers a personalized cultural experience. The services provided by the hotels are also integrated into the main theme, ultimately replacing generalized services with personalized services which makes the experience for customers fun, educational and exciting.
Over the years, theme hotels also known as boutique hotels have developed a niche for themselves attracting travelers who appreciate and desire a more personal and intimate space for themselves. Theme hotels are a relatively new hotel type resulting from the continuous development of market segmentation trends in the lodging industry. The unique experience created by a theme hotel is the hotel’s key competitive advantage and differentiator.
Theme hotels are all about flexibility. Popular themes adopted by hotels include historical palaces with a rich heritage quotient, wildlife, wellness, coffee plantations and coastal life. The report provides an analysis of the major factors driving the business dynamics of the Global Theme Hotel market including the latest trends and obstacles in this business. It provides valuation of regions the market covers and the consumption market share.
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Global Market Key Players :
Poseidon Undersea Resorts
The First Group
Magbificent Hotel Investment Limited
CK Asset Holdings Limited
The Global Theme hotel market is segmented by product type, application, competitors and region.
In terms of product type, the market is split into Natural Scenery, History and Culture, Urban Characteristics, Celebrity Culture and Artistic Feature types.
On the basis of application, the market is categorized into Individual and Commercial applications.
The key competitors dominating the market include Poseidon Undersea Resorts, The First Group, Vikiwand, Magbificent Hotel Investment Limited, Verona, CK Asset Holdings Limited, MGM, ONYX, Chang Long and Club Med.
Geographically, the market spans across key regions of North America, Europe, Asia Pacific, Middle East and Africa.
The report provides country-wise analysis of the regions the Theme hotel market spans across. These include:
Americas (United States, Canada, Mexico, Brazil)
Asia Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
Europe (Germany, France, UK, Italy, Russia, Spain)
Middle East & Africa (Egypt, South Africa, Israel, Turkey, GCC Countries)
India controls 10-20% of the luxury end of the market with over 1,500 premium boutique hotels, 100 being absolute luxury hotels.
The Europe market has been showing positive growth due to government initiatives for the promoting tourism in the country and local regions. Spreading awareness about the country’s architectural or historical significance has turned more people towards the idea of Theme hotels. Moreover, the rich and magnificent history of European countries such as U.K., Spain, Italy, and France, is a major driving factor for the European market.
The Luxor in Las Vegas is set in a 350-feet black pyramid with a 10-story Sphinx marking its entrance. The interiors are themed with marble lobbies and murals depicting scenes from daily life in ancient Egypt.
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