Sanitary Napkins Market: Global Key Players, Trends, Share, Industry Size, Growth, Opportunities, Forecast To 2024


A new market study, titled “Discover Global Sanitary Napkins Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.


Global Sanitary Napkins Market

Sanitary napkins are absorbent pad worn in the underwear by women who are undergoing menstrual periods or any other condition that causes the discharge of blood and fluids from the reproductive tract. These are also referred to as menstrual pads and are worn externally unlike tampons and menstrual cups. These are mainly designed for a one time use and are disposable. They need to be changed depending on the amount of menstrual flow. Categorized as a feminine hygiene product, these are found in all retail and medical outlets.

The different brands that make sanitary napkins have different designs and product types offering the same functionality. The materials are made from different absorbent materials like bleached rayon or cellulose from wood pulp, cotton, and plastics. There are even reusable variants that are made from cloth and cotton flannel or hemp. These are not designed to be used for purposes like urinary incontinence and are designed to handle only menstrual flow and discharges. With the rise in the awareness of hygiene and menstrual health, these are now being widely used all over the world.

The report on the world sanitary napkins market does a survey of the market size and status in the key regions in the scope of the study. The latest industry data and trends have been presented to give an overview of the current status and the future forecast of the market. The key sectors in the sanitary napkins market like the products and end-users driving the market revenue growth and profitability have been identified. The leading competitors in this market have been profiled to give a comparative study regarding the competitive landscape.


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Market Segmentation

The sanitary napkins market has been segmented on the basis of the product and type, and also the product application. The sales and growth rates for each of these segments have been provided based on the data taken from the years 2014 to 2019.


The market split based on the product type would be:

•             Disposable – made for single-time use. They are mostly degradable need other disposing methods.

•             Reusable – made from cloth and can be cleaned and disinfected before reuse.


The sanitary napkins market segments based on the application or end-user would be:

•             Girls – minors who have started experiencing menstrual cycles.

•             Women – designed for female adults.

The above segments mostly vary only in size and are designed keeping in view the physiology and the requirements.


Regional Overview

The geographical segment analysis on the sanitary napkins market covers the key regions in the global market which include North America, Europe, Japan, China, Southeast Asia, and India among others. The competitive landscape, industry chain, and the future and historical data categorized according to the regions, applications, and types are included in the comprehensive analysis. The sanitary napkins market penetration and concentration degree regarding the key players in these regions have been presented. The growth rate of the different segments region-wise has been included and the price analysis along with the production is presented in the report. The downstream characteristics and the market share of different products offered by this market are included in the report.


Industry News

Niine, a homegrown Indian company, looks to take on global players in the Indian markets with its affordable and products and innovative solutions. The company has hired Richa Singh, who has previously worked with the big names in the FMCG sector such as P&G, Johnson & Johnson Ltd. and Coca-Cola in the regional markets, as the CEO of the Niine Menstrual Hygiene Products. The company has launched the first-of-its-kind menstrual tracker app for Android and iOS platforms.


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