Sales force automation is a kind of software that helps in streamlining of collection, analysis, and distribution of data to maintain smooth working condition of the sales pipeline. The software aims at providing the right data to the right person and at the exact moment to reduce the workload of sales representatives. This software is gaining popularity and during the forecast period of 2017 to 2023 the global sales force automation market could achieve 10% CAGR to cross a valuation of USD 8 billion. Market Research Future (MRFR) predicts that this percentage could even increase as the Sales Force Automation Market is getting intense.
Integration of cloud-based software is expected to play in favor of the global sales force automation market. On the other hand, its ability to reduce workload and implement precision in the work flow can make it popular among industries. Sales productivity has gone up for many companies, which is expected to bring in more takers.
In July 2019, Edureka, a renowned e-learning company, announced the integration of different courses for IT professionals including one on sales force automation. This shows that the number of takers is growing and the market is creating space for new professionals.
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The prominent players in the global sales force automation market are – Aptean Software Company (U.S.), Bullhorn Inc.(U.S.), Microsoft Corporation (U.S.), NetSuite Inc. (U.S.), Oracle Corporation (U.S.), Pegasystems Inc. (U.S.), Sage Group Plc. (U.K), Salesforce.com Inc. (U.S.), SAP SE(Germany), SugarCRM (U.S.), and Zoho Corporation (India) among others.
Sales Force Automation Global Market – Segmentation
The Sales force automation Market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
- Segmentation By software: On-premise Salesforce automation system, Software-as-a-service (SaaS) Salesforce automation system, Cloud-Based Salesforce automation system.
- Segmentation By Organization size: Small-Medium Scale Size Enterprise, Large Scale Enterprises
- Segmentation By End-Users: Healthcare, Automotive, Media And Entertainments, Financial Sector, Others.
- Segmentation By Regions: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World
Sales Force Automation Global Market – Regional Analysis
North-America is dominating the Global Sales force automation Market with the largest market share owing to increase in demand for lead management and opportunity management. Sales force automation Market in Asia-Pacific region is expected to grow at a substantial CAGR during 2016 to 2022 as the small & medium (SMEs) scale companies and new start-ups in this region are increasingly investing in this market to personalize and consolidate customer communication from various channels such as blogs, social media, and other online portals, which in result drives the growth of the sales force automation software market. The European market for Sales force automation Market is expected to grow at a considerable CAGR (2016-2022).
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- Sales force automation manufacturing companies
- Product sales and distribution companies
- Government regulatory authorities
- Sales force automation providers
- Research and development companies
- Market research and consulting firms
- Solution providers
- Technology standards organizations
- Technology investors
- System Integrators
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