The global mobile phone protective cover market size is anticipated to reach USD 35.5 billion by 2025, according to a new report by Grand View Research, Inc., registering a 7.5% CAGR during the forecast period. Increasing penetration of smartphones across the globe is the main factor driving demand for protective cases. For instance, according to a joint study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC, the number of smartphone users in India is expected to reach 859 million by 2022, rising from 468 million users in 2017. Repairing a cracked or damaged phone screen can be rather expensive and this is a key factor propelling the need for protective mobile phone covers.
By product, the body glove segment held the largest market share in 2018. Introduction of sleek designs, coupled with use of advanced materials such as silicon, rubber, and thermoplastic polyurethane to deliver 360°protection, is expected to expand the application scope of the segment.
Conventional plastic materials such as polycarbonate are widely used to manufacture hard cases. These provide the least amount of protection to the phone and are more susceptible to cracks and damage when dropped. Hybrid mobile phone covers are better designed to absorb the impact of a fall, compared to cases made from conventional materials as they have a soft inner layer for better shock absorption. Owing to these benefits, the hybrid cases segment is anticipated to expand at the highest CAGR of 9.4% over the forecast period. Companies have also been using carbon fiber to enhance impact resistance in these phone covers. Although expensive, mobile phone protective covers made from this material are lightweight, strong, and durable.
Asia Pacific held the leading share in 2018 owing to the presence of a large number of smartphone users. China is the dominant market in the region, fueled by soaring sales of protective covers via offline as well as online channels. The Middle East and Africa market is expected to expand at a CAGR of 6.0% over the forecast period, thanks to growing availability of mobile phones in countries such as South Africa, Ghana, and Kenya and increasing penetration of prominent vendors in the regional market. For instance, in July 2019, Vivo announced its plans to expand its business in Middle East & Africa market. As part of the expansion plan, the company’s latest products will be made available in UAE, Morocco, Bahrain, Nigeria, Egypt, Kenya, and Saudi Arabia.
Further key findings from the report suggest:
- By product, the body glove segment held the leading share in 2018. Introduction of multi-layered cases that provide 360°protection is the main factor driving the sales of body glove protective covers over the forecast period
- The online segment is anticipated to expand at the highest CAGR of 8.4% from 2019 to 2025. Increasing internet penetration across the globe, coupled with faster and reliable delivery by e-retailers, is driving the segment
- Asia Pacific was the largest marketin 2018, accounting for a share of over 40.0% of the global revenue. Expansion of the middle-income population group in key markets like China and India is expected to play a key role in increasing spending on mobile phone and accessories such as protective covers
- The global mobile phone protective cover market is highly competitive in nature. Some of the prominent players are Otter Products LLC.; Shenzhen Ipaky Electronic Co., Ltd; CG Mobile.; Incipio, LLC; Griffin Technology; Amzer; MOKO; ZAGG Intellectual Property Holding Co., Inc.; Belkin International, Inc.; and XtremeGuard.
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Key Topics Covered
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Mobile Phone Protective Covers Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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