Marketing Automation Software Market Snapshot:
End-user organizations are increasing investments in marketing technologies. It is expected to generate substantial demand for software facilitating the automation of marketing campaigns. This report by Market Research Future (MRFR) analyses the global marketing automation software market. It unravels that the market is expected to mark 12.7% CAGR across the evaluation period 2019 to 2025. The market is projected to earn revenues worth USD 10,418.6 Mn by 2025.
Marketing Automation Software Marketis gaining momentum as it facilitates automated management of repetitive tasks such as sending e-mails, mobile marketing, etc. In addition, the management of social media campaigns is also likely to drive demand for marketing automation software in the years to come. In addition, the rising use of metrics is also expected to boost the growth rate of the marketing automation software market over the next couple of years.
Hubspot Inc., Cognizant Technology Solution Corporation, Oracle Corporation, IBM Corporation, SAS Institute Inc., SAP SE, Salesforce.com, Infusionsoft Inc., Adobe Systems Inc., and Act-On Software Inc.
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are some of the prominent players of the global marketing automation software market. these players are likely to strategize plans such as product launches, mergers, product portfolio development, acquisitions, strategic alliances, etc. for growth in the nearby future. This, in turn, is anticipated to catalyze competitiveness over the next couple of years. In addition, the investments in the expansion of global footprints are also prognosticated to generate healthy competition in the marketing automation software market in the years to come.
- By deployment, the marketing automation software market is divided into on-premise and cloud.
- By application, the global marketing automation software market has been segmented into digital marketing, e-mail marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and others. The digital marketing segment held the maximum market share in 2017 and was valued at over USD 1300 Mn. It is anticipated to register a substantial growth rate over the next couple of years. In addition, the inbound marketing segment is projected to strike the highest CAGR of 15.37% over the review period.
- By organization size, the division of the marketing automation software market covers large enterprises and small and medium enterprises. Among these, the small and medium enterprises segment is anticipated to hold the dominant position in the market and is also projected to expand at the highest CAGR through the forecast period. The availability of short term and long-term automation solutions according to the budget of the user is likely to drive the adoption of the solution in SMEs.
- On the basis of vertical, the global marketing automation software market has been segmented into media & entertainment, BFSI, healthcare, retail, manufacturing, government, advertising, and others.
Some of the major regions identified for a detailed analysis of the global marketing automation software market are – North America, Asia Pacific (APAC), Europe, and the Rest of the World (RoW). These regional segments are further narrowed down to a country-level basis. North America held a significant share of the market in 2017 and is expected to register 12.03% CAGR during the projection period. The U.S. is likely to lead the regional marketing automation software market in the nearby future. Europe, on the other hand, is projected to expand at a CAGR of 15.95% across the assessment period. Germany, France, the U.K. are the prime countries of the region.
Asia Pacific is expected to hold tremendous growth potential and expand at a rapid pace over the next couple of years. Increasing penetration of smartphones and social media platforms are poised to drive market growth in the region. The RoW is prognosticated to exhibit limited growth in the upcoming years.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
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List of Tables
Table 1 Global Marketing Automation Software Market: By Region, 2017-2023
Table 2 North America Marketing Automation Software Market: By Country, 2017-2023
Table 3 Europe Marketing Automation Software Market: By Country, 2017-2023
List of Figures
Figure 1 Global Marketing Automation Software Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global Marketing Automation Software Market
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