The global instant coffee market is projected to grow in the next three years, driven by the increasing popularity of coffee across the globe and the convenience of using instant coffee. It is known by many names, such as soluble coffee, coffee crystals, and coffee powder. A powdered preparation, instant coffee is manufactured from previously brewed coffee beans, which makes it possible to prepare a steaming cup of coffee almost instantly by adding hot water to the powder or crystals and stirring the mixture.
Instant coffee can be industrially prepared using either of two drying techniques, which are called freeze-drying and spray-drying. Instant coffee is also available in the market as a concentrated liquid, which needs to be diluted prior to consumption. In a bid to attract more customers, instant coffee companies are launching innovative coffee flavours on a regular basis. Mocha, green bean, Italian roast, French vanilla, gingerbread cookie, cardamom bun and chocolate caramel are just a few of these newer coffee-based beverages. These premium products usually return a bigger profit than conventional products, which eventually translates into a higher growth rate for the global instant coffee market.
Another major market driver is the fact that premium instant coffee products have an exponentially increasing demand in the relatively newer regional markets such as the Middle East, Eastern Europe and Southeast Asia, thanks to growing disposable per-capita income, rapid modernization and the evolving palates of the coffee consumers in these parts of the world.
Major Key Players:
The Kraft Heinz
Tata Global Beverages
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The instant coffee market globally is segmented by Type and Application.
Depending on the type of manufacturing process, the global instant coffee market is segmented into two categories, which are spray-drying and freeze-drying.
From the application perspective, it can be divided into supermarkets, online sales and other applications.
Geographically speaking, the global instant coffee market is comprised of North America, Europe, Asia-Pacific, South America and MEA (the Middle East and Africa). Of these regions, Europe occupies the dominant position in the market, with the largest share. Thanks to the ancient European tradition of coffee-drinking, instant coffee products are always in high demand in this region. The North American market is driven by the United States of America, Canada, and Mexico, while the European market is dominated by Germany, France, the United Kingdoms, Russia, and Italy. In Asia-Pacific, China, Japan, Korea, India and Southeast Asia hold the largest share of the market, whereas in South America, Brazil, Argentina, and Columbia lead the market. In the MEA (the Middle East and Africa) region, Saudi Arabia, the United Arab Emirates, Egypt, Nigeria, and South Africa hold dominant positions in the market.
Instant coffee manufacturers need to survive in a highly competitive environment, constantly re-inventing their products to remain relevant in the market and drive market growth. One such re-invention which has taken the instant coffee market by storm is the single-serve packet, which contains milk powder and other ingredients along with coffee, allowing consumers to make flavoured café-style coffee with very little effort. Inexpensive and convenient, single-serve packets are rapidly growing in popularity, contributing to the overall growth of the global instant coffee market.
Table Of Content:
1 Market Overview
2 Manufacturers Profiles
3 Global Market Competition, by Players
4 Global Market Size by Regions
5 North America Revenue by Countries
6 Europe Revenue by Countries
7 Asia-Pacific Revenue by Countries
8 South America Revenue by Countries
9 Middle East and Africa Revenue by Countries
10 Global Market Segment by Type
11 Global Market Segment by Application
12 Global Market Size Forecast (2019-2024)
13 Research Findings and Conclusio
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