Wayne Hsu founder of the digital marketing agency ScalingYou explains why quality content marketing for accountants matters in a developing online world. Visit his informational site here: https://scalingyou.com/seo-for-accountants/
When it comes to content marketing, not many accountants and CPA firms have a clear strategy. For instance, some are likely to publish a blog only during important company events or times when an idea pops up in their head.
Unfortunately, irregular or inconsistent marketing may end up a waste of time, energy, and effort. If you want to provide value to your audience and boost your client base, you need to come up with a well-thought-out content strategy. On top of that, you should stay consistent with your marketing efforts.
Rather than struggle with your content marketing, make sure to hire an expert SEO marketing agency that can take care of it. They can develop a tailored content plan that suits your business, niche market, and budget. They can also offer a unique “step-in-the-door” service. Clients can ask an SEO marketing agency to write weekly blogs, manage blog posts, and produce other types of web content.
What is a Blog?
This term refers to a web page or website that features written entries that spark interest among prospective and existing customers. Blogs are more informal than landing pages, as they offer interesting information that readers find valuable.
Though blogs can contribute to SEO efforts, content marketers are trained not to write posts for the sole purpose of pleasing the search algorithm. Some blog entries, for example, are written like a journal, which may document interesting past and present events with the firm or the industry. A blog page is effective when you update it frequently with engaging content. Doing so keeps people interested in revisiting your website, as you provide new entries for them to read.
View an example blog post: https://scalingyou.com/4-reasons-your-accounting-firm-should-be-on-social-media-right-now/
How Blogging Affects Your Overall Marketing Strategy
Frequent blogging should be a component of any marketing strategy. Here’s why you should publish entries regularly:
- It helps your organization establish trust with your audience.
- It serves as a great way to create some buzz about your brand.
- It helps you rank high in search results, as search engines respond positively to updated content.
Benefits of Content Marketing for Accounting Firms
Accountants and CPA firms that do content marketing can achieve the following benefits:
- Quicker Lead Conversion – Highly targeted content can accelerate the sales funnel, which helps you convert leads to sales. Your firm, for instance, can turn interested visitors into paying clients.
- Increased Social Media Following – People are likely to share your content when it satisfies a need or fixes a problem. You can gain more followers on social media (and more leads) when others find shared content useful.
- Better Brand Loyalty – Posting quality content helps your firm win first-time clients and influence the existing clientele to continue to support your accounting services.
Always choose the best digital marketing agency for your SEO needs
Besides offering content marketing, agencies like ScalingYou provide other kinds of digital marketing strategies, such as SEO and social media, to help you get more clients. On top of that, the ScalingYou team consists of members knowledgeable in both online marketing and accounting. We understand the accounting jargon and know how to use them in creating quality content.
Need more information on content marketing for accounting firms? At ScalingYou, their mission is to help you attract ideal prospects and turn interested audiences from click to clients within 72 hours without having to blog or podcast for a year (…even if you have never done online marketing before).
Please feel free to reach out with any comments, questions, or concerns.