Mobile Power Bank Market Scenario:
Mobile power banks are being increasingly used for extending the operating duration of smartphones. The growth of the global mobile power bank market appears to be promising and is anticipated to strike a CAGR of 24% over the forecast period of 2016-2022, projects Market Research Future (MRFR) in a thoroughly analyzed report. Currently, mobile phones are being used for a multitude of applications, the range for which is expanding continually. Mobile phones these days are subject to long hours of usage which drains out the battery and in turn calls for frequent charging. As power supply sockets are not always readily available, power banks act as the perfect solution. They are compact, portable, and easy to use. They are helpful in areas where power failure is a common phenomenon.
The availability of a wide range of power banks with different capacities along with large capacity power banks with diverse features such as torch, solar, wireless charging, and others has also stimulated the demand for mobile power banks.
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Better accessibility of mobile power banks through e-commerce portals at subsidized rates and varied options has also fostered the growth of the global mobile power banks market.
Conversely, power banks are not able to extend beyond a fixed number of ports and are quite expensive in comparison to the price of mobile phones. Also, mobile power banks are quite rigid and cannot be used for other purposes which might impede the growth of the global mobile power bank market. Besides to meet the huge battery requirements of consumers, mobile device manufacturers are coming up with mobile phones with very high battery capacity which might also limit the growth of the market.
Mobile Power Bank Market Key Players
The key players in the global Mobile Power Bank Market include ADATA Technology Co. Ltd. (Taiwan), Anker Technology Co. Limited (USA), Apacer Technology Inc. (Taiwan), Gold Peak Industries (Holdings) Ltd.(Hong Kong), Lenovo Group Ltd. (USA), Oppo Electronics Corp. (USA), Panasonic Corporation(Japan), PNY Technologies Inc. (USA), Samsung Electronics Co. Ltd.(South Korea), Sony Corporation(Japan), Microsoft Corp. (USA), The Targus Corporation (USA), and Xiaomi Inc.(China).
Mobile Power Bank Market Segementation
The global mobile power bank market can be segmented into the battery type, capacity, power bank type, number of universal serial bus (USB) ports, and lastly region. By battery type, this market has been segmented into Li-ion and Li-polymer. The capacity-based segmentation segments the market into 1000-2500mAh, 2600-5000mAh, 5100-10400mAh and above 10400mA.
Based on the power bank type, the market has been segmented into portable, solar chargers, USB Plugin, and others. In the context of USB ports, the market has been segmented into single-port and multi-port.
Mobile Power Bank Market Regional Analysis
The regional segmentation of the global mobile power bank market has segmented the market into regional markets known as Europe, North America, Asia Pacific, and the rest of the world (RoW). Asia Pacific region is the most important regional market due to the high number of users of smartphone and electronic gadget in the regions such as China and India. Having the highest population in the world, China has the highest number of mobile phone users, followed by India. Japan can also be an important country-specific market in this region because, in terms of technology, it is a very advanced country. In the Asia Pacific region, the market is growing due to the heavy use of internet services and the growing number of mobile phone users in this region.
North America is growing as a market due to technological advancement, the high requirement of internet-based services in mobile phones and the third largest number of smartphone users. USA and Canada are the creams of the North American market.
During the forecast period, Europe is expected to grow as a market due to a large number of internet-connected portable devices. Germany has the largest number of internet users in Europe. Other two important country-specific markets in Europe are the UK and France, followed by the remaining countries of Europe. In this region, the demand for mobile power bank is increasing due to high battery consumption due to heavy use of global positioning system (GPS), high-speed internet, and Wi-Fi variations.
The RoW segment covers the countries of the Middle East & Africa (MEA). In the MEA region, the market is limited due to poor countries, lack of awareness, lack of education, lack of right infrastructure and lack of technological advancement.
Latest Industry News
- Huawei is planning to launch a 40W power bank, new Watch GT variants, wireless earbuds, and new smart glasses. 27 MAR 2019
- Energizer has plans to launch 18,000 mAh Power Bank with a phone called Power Max P18K Pop. 28 FEB 2019
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