Have you heard of keyword research, competitor analysis, social media profiles, personas, shopping journey mapping, SEO and CPC, but don’t know exactly what it all means or where to start?
First of all, take a deep breath!
You don’t have to learn all of this overnight, nor should you start a strategy by applying all of these tactics.
Did you like the news?
Well, the first of the digital marketing tips in this article is: less is more.
That is, nothing to shoot around and try your luck to hit either client.
The idea is that, especially at the beginning, you focus on just a few actions, consistently and focused.
Here are some of the most popular digital marketing tips. They are popular because they work. But only if you know why, how and when to use them.
Making the most of every strategy: 6 Digital Marketing Tips:
1. Find your place on social media
Most entrepreneurs know that they need to invest in social media marketing.
Do you still have doubts? In Brazil the average time users spend on social networks is 3 hours a day.
As a small business owner or marketer, your goal should be to find your place in social media.
This means that in the beginning you should focus only on one or two social media platforms. Prioritize the ones you already know, such as Facebook and Instagram.
After some time dedicated to them, look at metrics like:
• volume of followers reached;
• digital engagement;
• click through rate on your links, and more.
For example, if when you look at Instagram metrics, you find that the network is not giving you any engagement, you might prefer to spend your time on another platform that has a better return on investment.
The goal here is to find the social media platforms that offer the highest level of interactions (likes, shares, and comments).
Don’t worry about wasting your time on a platform if the audience just isn’t there.
Find out where most of your personas are and create consistent strategies for these social media.
The following is an infographic that collects and summarizes the key features and numbers of the most commonly used social media.
2. Digital Influencers
Influence marketing is relatively new among digital marketing tips.
Strategies with digital influencers aim to use the reputation of another social profile other than your brand to present your company, product or service.
In general, digital influencers have a high following (mostly on Instagram and Youtube) and a strong digital engagement.
They use their own image to promote branded products and services that preferentially talk to the audience segment they serve.
To better understand how to segment your audience; We suggest the article; “Customer Segmentation: Types and Benefits for Your Business.”
Simply put, in a strategy with digital influencers, you hire an influencer to talk about your brand, product, or service.
A survey by Collective Bias showed that 30% of consumers are more likely to buy a product recommended by an influencer.
Therefore, you should always keep an eye out for potential influencers of your niche. You will want to engage with them so that you can broaden the visibility of your brand.
The main objectives of using digital influencers are:
• brand promotion;
• building credibility, relying on the authority and relevance built by the influencer;
• reach a new market niche or audience share that you don’t yet serve but crave.
3. Don’t underestimate having an email list
You can take note of this digital marketing tip and pass a yellow highlighter!
An email list is probably one of the most valuable resources you can have.
CRM software company Hatchbuck found that customers who buy products by email spend 138% more than those who made the purchase decision the other way.
According to QuickSprout, email subscribers are 3 times more likely to share content on social media.
But believe it or not, many of your competitors don’t even think about having an email list.
Instead, they make the mistake of thinking that they can only grow by building consistent social media.
Of course having a strong social media positioning is very important. But when it comes to turning cold prospects into paying customers, email marketing is one of the best ways to do that.
Leverage your email list to sell more. As? Continue reading in the article; “How to generate leads and sell more with Inbound email marketing.”
4. The 80-20 Rule for Content Marketing
The 80-20 rule means that 80% of your success will come from 20% of your efforts. This rule applies to just about everything, including its content. It can be created in several different media:
• blog posts;
• infographics, etc.
So how does the 80-20 rule apply?
• 80% of your content must communicate value;
• 20% of it must be commercial.
• Producing relevant and / or valuable content means unique, new, timely content that solves real issues for your audience.
Your success will come from 20% of your efforts, but another 80% is needed to guide your audience to the dreamed 20%.
Many small business owners focus on the opposite: 80% of their blog content is overly commercial and only 20% of it contains useful or valuable information.
If you’re not convinced about the value of a content marketing strategy, take a moment to reflect on the fact that blogging companies get 67% more leads than blogging companies.
5. Don’t Leave SEO Behind
You want the pages of your site or blog to appear on the first page of Google, correct?
Then you need to invest in SEO.
Every small business owner looking for digital marketing tips has heard about SEO.
But still, many do not use the strategy either because they find it complicated or because they understand that it is time consuming.
While these two things may be true, SEO is still the best way to get traffic to your site organically.
Instead of focusing on a long-term SEO strategy, many small businesses explode their digital marketing budget into ads on social networks or even Google.
Learning and implementing SEO will give your site better search engine visibility and will save you money in the long run.
It is interesting that you hire an SEO expert. It will help you perform an audit, which includes analyzing how users are interacting with your site and their social media platforms.
If you are looking for immediate traffic we suggest you use paid advertising but also invest in SEO strategies that will consolidate your brand.
6. When to use paid advertising
As we mentioned in the previous topic, many small business owners spend a lot of their working capital on paid digital advertising, either on Google Adwords or social networks.
The strategy is not wrong: the idea is to spend money on paid advertising in the beginning to get traffic.
But in the absence of a sales funnel and long-term SEO strategy, companies are starting to rely on sponsored links to drive most of their conversions. This is not a sustainable digital marketing method.
When the company begins to back up all media buying and believes it is having results, it is confusing “more traffic” with “more sales.”
Only by buying CPC (cost per click) media can you get more traffic, however, from cold prospects, with no real intention to buy.
The problem is that in CPC advertising, where you pay for each click, this can be expensive if you’re not converting with your clicks.
An amateur mistake is hoping to turn cold prospects into immediate buyers.
More traffic is great, but without a marketing funnel, you won’t get the best return on investment.
A good digital marketing strategy can act as a catalyst for business reach, impact and growth. It connects the audience with the brand in real time, thus faster than conventional marketing strategies.
As a result, conversion rates are also positively impacted.
Being consistent and regular in your digital marketing strategy will help you increase the visibility of your business more efficiently.
Plus, engaging an effective, results-driven team of professionals will help you drive traffic to your brand’s digital presence.
A good digital marketing strategy will attract the right kind of consumers to your business and ensure your survival in an extremely dynamic marketplace.
Did you like our 6 digital marketing tips? So now is to put everything into practice and enjoy all the advantages of digital marketing.
LAHAR offers complete Inbound Marketing solutions for you to generate leads and convert them into customers. You find everything you need for your digital marketing strategy in one tool. Social media, landing pages, marketing automation and more.
Contact our team and learn how we can help your business find customers:
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