“Kids’ Fashion is Here to Stay,” says Sarita
The world of fashion is taking a new generation by storm. And this generation is young, small and tender. Kids fashion is becoming big, getting all the attention from designers, companies and well yes the parents. And expectedly the trend first started in Hollywood.
Every six-year girl would like to be like Suri Cruise, daughter of Tom Cruise and Katie Holmes. Travelling in private jet to meet her famous father, she personifies luxury, glamour, and girly style. Her extra trendy, branded dresses are as famous as the accessories she carries around. It’s rightly quoted by her father Actor Tom Cruise that “Suri dresses herself and she was born that way.”
Not surprisingly, the trend is fast catching up in India.
There are many reasons why this segment holds tremendous potential. With the rise of incomes, more and more nuclear families in India are opening up their purse strings to splurge on kids’ clothes and accessories. Special occasions, from birthday parties to festivals, offer big opportunities for the retailers.
Kid’s fashion has given them options and exposed them to changing trends; It has given them new confidence not only about good appearance and attractive persona but also helped them in inculcating positive attitude – by helping them in creating their own individual look and their own unique style statement. Latest trends, gorgeous, dazzling kiddies couture and the endless accessories further help to transform a plain cheap store bought outfit into somewhat of a fashion masterpiece. It also helps designer labels to start building a brand connect and a following much earlier in the lifecycle of aspirational buyers.
Kids fashion is a Fad and classic both – it’s a long lasting craze, as in modern day kid’s like to fit in, they like to look like their friend’s and other kid’s of their own age and dream to become not only fashion followers but fashion leaders in their own way.
The Fashion Cosmo is waxing optimistic about India and in talks with one of the largest online retailers to roll out an exclusive collection for Kids wear.
The brand has its foot on the accelerator and is in talks with one of the largest online retailers to roll out an exclusive collection.
“This is the best time to enter India. We are thrilled and can’t wait to initiate our operations with our Slogan YES FASHION.”
But what makes her bet big on the kidswear market? Till a decade ago, it was something of a graveyard for most branded Indian kids apparel brands, even if they started with a bang. Sarita contends that the absence of brands is a big opportunity. “Our fundamentals are strong. We are focused on quality, comfortable styling and affordable pricing,” she adds.
Sarita is not alone in trying to crack the Indian market. Over the last few months, a bunch of Indian and foreign brands have started operations in the country, trying to make the most of the $10 billion kidswear market which is growing at a 10% compounded annual rate and is likely to touch $22 billion in 2023, according to retail consultancy Technopak Advisors. While, last August, America’s largest brand of children’s apparel and accessories, The Children’s Place, forayed into India, Mahindra Retail got iconic US kidswear brand Carter’s to the country last month. Even Flipkart, India’s largest ecommerce company, is planning to roll out an online store dedicated to children.