Made-in-China Handicraft flourished in modern days.
A five-year journey of the Expo committed to pass on the ingenuity.
Intangible Cultural Heritage is adapting itself to the modern life, and the modern life is enriched by the creations.
The 5th Shanghai International Hobby Craft Expo, hosted by Shanghai Public Art Collaborative Center (PACC), Shanghai YESBY.ME Information Technology Co., Lt and Shanghai Design Association, opened the curtain in Shanghai World Expo Exhibition and Convention Center. It will be held from November 29th to December 1st, 2019.
The theme of this year’s Expo is focused on “Flourish the made-in-China handicraft”. It has invited more than 20 international exhibitors from Spain, Germany, Japan, France, Austria, and the United Kingdom, and planned to display and demonstrate over 80 domestic and foreign intangible cultural heritage craftsmanship including embroidery, weaving, patchwork, paper-making, and bamboo craftsmanship which widely attracted the attention of local citizens to experience the on-site activities. It also functions as the platform connecting the college education resources to serve the society. Through vivid and interesting craft skill on-site displays and experience activities, the Expo has built a platform to serve the creative transformation and innovative development of intangible cultural heritage dynamic inheritance.
The arena of the Expo will be divided into different sections to exhibit the skills and aesthetics from both contemporary hobby craft lovers and traditional intangible cultural heritages. They are: “The Ingenuity”, handicraft materials from traditional brands; Experience Courses; Designers; Intangible Cultural Heritage Poverty Alleviation; “Hai Pai” Shanghai-Style Intangible Cultural Heritage; Colleges Research and Training; Urban Studios; Handicraft Market; Flash-mod TED Talks.
Highlight I: Handicraft courses – a light in the life
More than a thousand experience courses exploring craft skills from different aspects such as the intangible cultural heritage inheritor master courses, the exhibitor experience courses, and handicraft experience courses instructed by Shanghai Academy of Fine Arts graduate students are organized during the Expo, hoping to bring immersive experiences to the audience about the fun of handicraft.
Highlight II: Intangible Cultural Heritage Dynamic Inheritance and Poverty Alleviation
Over 60 intangible cultural heritage inheritors from Xinjiang, Qinghai, Yunnan, Sichuan, Guizhou, and other provinces, municipalities and autonomous regions pair-assisted by Shanghai were invited to attend the “Intangible Cultural Heritage Poverty Alleviation” section. Around 50 intangible cultural heritage skills from ethnic minorities such as Miao, Yi, Tibetan, Qiang, Tu, Hani, Bouyei, Salar, and Mongols are presented to the audience by live performances, exhibitions, sales and experiencing activities. Guided by the “Intangible Cultural Heritage Poverty Alleviation” concept, it has successfully increased the income of local people through the marketization of intangible cultural heritage products. It also reflected the cultural achievements of the pair-assistance from Shanghai in supporting the coordinated development of the east and west regions of China.
“Hai Pai” Shanghai-Style Intangible Cultural Heritage section focuses on the Jiangnan intangible cultural heritage which is famous for its fusion of the Eastern and Western cultures, demonstrating the charm of Shanghai urban handicraft of tolerance, inclusiveness and integration. The “Intangible Cultural Heritage Research and Training” presents the outstanding works and achievements in recent years from colleges participated in the China Intangible Cultural Heritage Training Program organized by the Ministry of Culture and Tourism, the Ministry of Education, and the Ministry of Human Resources and Social Security, as well as intangible cultural heritage derivative products created by the teachers and students.
Highlight III: Design for a better life
The Expo specially invited more than 10 designer brands from the Shanghai Design Association whose products covered various categories and full of innovations. The exhibitions from these brands vividly show a beautiful side of life from the creation of design.
Highlight IV: International brands of handicraft materials gathered in the Expo
Several international professional handicraft materials suppliers are invited to participate the Expo that surprised and cheered the handicraft fans. These brands include, PRYM, German tycoon of Haberdasher with a history over 500 years; MARABU, German leading manufacturer of creative printing inks founded 160 years ago; POLYFORM, American manufacturer in marine buoys for over 50 years; and ALADINE, French purveyor of creative inks and mixed media.
Highlight V: Intangible Cultural Heritage Inheritance Transboundary Innovation.
Concurrently with the Expo held the “Intangible Cultural Heritage Inheritance and IP Innovation Conference” transboundary forum, and the “Targeted Poverty Alleviation, Collaborative Development” Dialogue with intangible cultural heritage inheritors of traditional craft workstation. Such conferences and activities take advantage of the commercial civilization and creative industries of Shanghai to provide commercial and branding supports to intangible cultural heritage dynamic inheritance, and furthermore, to achieve the transboundary innovation which will bring benefits to the multiple parities.
History of Shanghai International Hobby Craft Expo
The first Shanghai International Hobby Craft Expo was launched in 2015, attracted 78 exhibitors from all over the world. The venue of the second Shanghai International Hobby Craft Expo in 2016 covered an area of 12,000 square meters. 157 exhibitors and 60,000 visitors attended this Expo. The 3rd Shanghai International Hobby Craft Expo in 2017 boasted a record of 85,000 visitors, and had invited a total of 259 exhibitors from Spain, Africa, Japan, Uruguay and other countries. It also organized more than 50 intangible cultural heritage related performances and experiences. In 2018, the invited exhibitors to the 4th Shanghai International Hobby Craft Expo reached 300 from 15 countries. The number of intangible cultural heritage related activities also boomed and surpassed 80.
2019 The 5th Shanghai International Hobby Craft Expo
Date: November 29th – December 1st, 2019
Location: Shanghai World Expo Exhibition and Convention Center, B1 (Hall 4)
Address: 850, Bo Cheng Road, Pudong District
Opening Ceremony & Intangible Cultural Heritage Inheritance Transboundary Forum “2019 Intangible Cultural Heritage Inheritance and IP Innovation Conference”
Time: November 29, 2019 (Friday), 13:00-16:30
Location: Shanghai World Expo Exhibition and Convention Center, Meeting Room 1B
“Targeted Poverty Alleviation, Collaborative Development” Dialogue with intangible cultural heritage inheritors of traditional craft workstation
Time: November 30, 2019 (Saturday), 9:00-12:00
Location: Shanghai World Expo Exhibition and Convention Center, Meeting Room 6
Organizer: Shanghai Public Art Collaborative Center (PACC), Shanghai YESBY.ME Information Technology Co., Ltd, Shanghai Design Association
Support: Shanghai Academy of Fine Arts, Shanghai University