Fresh Food Packaging Market Overview
The global fresh food packaging market is a very dynamic market and is expected to witness high growth over the forecast period. The growth is influenced by the undertaking of various government initiatives towards food safety and increase in demand for small portion food items/demand for single use packaging. However, inclination towards fresh cooked food is expected to hinder the growth of the market.
Global fresh food packaging market is estimated to grow at a CAGR of 4.02% during the forecast period, 2017-2023.
To improve hygiene in food processing, different measures are being taken by the governments of various countries to ensure food safety. Thus, the packaging of processed food products has become an important step to ensure safety and hygiene of food products. The government has come up with several schemes to provide financial assistance for setting up and modernizing food processing units.
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With the change in the consumer lifestyle and the increasing trend of smaller families, the food items packaged in smaller portions are being demanded more.
D.S. Smith Plc. (U.K.)
Amcor Limited (Australia)
Smurfit Kappa Group (Ireland)
Coveris Holdings S.A (U.S.)
Mondi Plc. (South Africa)
Bemis Company, Inc. (U.S.)
E. I. du Pont de Nemours and Company (U.S.)
Silgan Holdings Inc. (U.S.)
International Paper Company (U.S.)
RockTenn Company (U.S.)
Global Fresh Food Packaging Market – Competitive Analysis
Extensive growth in global fresh food packaging market has brought to light that partnerships & collaborations on large scale for sustainable product development and merging & acquisitions of small scale packaging industries by key players, is a key strategy adopted extensively by the players to spread their geographical presence and improve operational efficiencies.
DuPont has many partnership agreements with global companies to establish new production facility as well as developing high technology packaging solutions. For instance, DuPont believe in science and innovation which helps them in sustainability in packaging, optimizing the amount of packaging material used and enabling a futuristic technique where all packaging is recycled or its value is recovers.
Similarly Smurfit Kappa Group’s manufacturing footprint provides it with a competitive edge as the corrugated packaging market is most of the times localized and needs to be close to the end-users. Since, over 50% of the company’s business revenue comes from FMCG sectors including food, beverages, household goods, and others, Smurfit believes in intensifying its presence with its various manufacturing set ups. It sees strategic collaborations with prominent players in the market to achieve technological advantages as well as to expand its geographical reach.
Bemis Company Inc. on the other hand has done various acquisitions so as to diversity its facilities. It had acquired SteriPack Group mainly to diversify its facility in Ireland and packaging production in Malaysia and the U.S. Acquisition will support the growth of the company by expanding in the market, which will fit best of the company’s capabilities and strength.
Global Fresh Food Packaging Market is segmented in to 3 Key dynamics for an easy grasp and enhanced understanding.
Segmentation By Material : Comprises – Flexible & Rigid Plastic, Paper & Paperboard, Metal, Glass, Others.
Segmentation By End-use : Comprises – Meat Products, Fruits, Vegetables, Dairy Products, Others
Segmentation By Regions : Comprises Geographical regions – North America, Europe, APAC and Rest of the World
North America is expected to witness the fast growth of fresh food, especially meat, poultry and seafood packaging as the people in the region are more inclined towards convenience products. The demand for fresh food packaging in the region is also expected to be driven, owing to factors such as demographic shifts and increase in global population. In US, demand for fresh food packaging will increase as flexible packaging will continue to outpace rigid types of packaging. The market will majorly be supported by increasing opportunities for high barrier film and pouches. The meat production is also growing, owing to factors such as population expansion, the increasing consumption of meat products as a healthy and natural food and the reduced meat prices.
Factors such as the introduction of active and intelligent packaging solutions by vendors such as Amcor and the growing demand for flexible packaging will boost fresh food packaging market growth in Asia Pacific region during the forecast period. China holds the largest share in Asia Pacific due to growing demand for fresh vegetables and fruits. China meat packaging is expected to show a significant growth during the forecast period, owing to factors such as rise in personal disposable income and rise in consumption of beef, pork and other meat.
On account of favorable socio- economic factors such as changing eating habits, higher purchasing power, urbanization, increasing health consciousness towards protein rich diet India has witnessed an increase in demand for meat and the sector has gained importance in terms of contribution to income, employment and foreign exchange earnings.
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