Eye Tracking Market Highlights:
The study reveals that the eye tracking has adopted by various application sectors such as social media and market research and it is expected to reach at the high level in the eye tracking market as the advancement in visual analyses provide a comprehensive evaluation to the industry. The eye tracking sensors that monitors facial expression and heart rate is expected to drive the market growth globally. It also helps the physicians in administering test and finding symptoms for diseases and is available for the patient at affordable range.
The study indicates that the Eye Tracking Marketis gaining momentum in the media and entertainment segment. It is useful for all types of publications, including magazines, sales catalogues, invoices, brochures, and many other media devices. In the copy-testing print advertisements, the eye tracking devices can help the research to know about the customer preferences by grabbing the customer attention towards the advertisement. In addition, this research tool is being used to test the effectiveness of ads once it is printed.
The Eye Tracking Industry is growing rapidly over 29.4% of CAGR and is expected to reach approximately USD 1,432 Million by the end of forecast period 2017-2023.
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Eye Tracking Market Competitive Landscape:
Companies deeply engrossed in the global eye tracking market are Seeing Machines Ltd. (Australia), Facebook Inc. (US), Tobii AB (Sweden), Ergoneers GmbH (Germany), PRS IN VIVO (US), EyeTech Digital Systems (U.S), SR Research Ltd. (Canada), Smart Eye AB (Sweden), Apple Inc. (U.S), and Lumen Research Ltd. (UK), and others. These companies are getting involved in various tactical moves that includes merger, acquisition, collaboration, product launch, and other methods to grow individually but their move is also impacting the holistic growth of the market in a positive manner.
In June 2019, VisualCamp announced that they are collaborating with an automobile company to develop better eye tracking devices. On the other hand, their venture with a Chinese smartphone manufacturer allows them access to almost a million smartphones, which is a big news considering how deeply it can impact the global market.
Eye Tracking Market Segmentation:
The Eye Tracking Market Size has been segmented on the basis of type, application, vertical and region. The type segment includes remote eye tracking and mobile eye tracking. The application segment includes virtual reality, research and human computer interface. The vertical segment includes aerospace, retail, automotive, government & defense and the region segment includes North America, Europe, Asia Pacific and rest of the world.
Under application segment, the mobile eye tracking is being widely used to measure how drivers are affected by a new way of patented advertising on pillars in parking garages.
Eye Tracking Market Regional Analysis:
Global eye tracking, by region has studied in different regions as Americas, Europe, Asia-Pacific and Rest of world. North America is leading with the highest market share as companies are investing in the eye tracking devices. There are a variety of eye-tracking camera options available such as glasses, light eye-trackers, and computer monitor eye-trackers.
Europe is expected to reach at the high peak in the coming years. While, APAC regions has the highest CAGR in the eye tracking market and projected towards the growth in forecast years. In these regions, the advantage of eye-tracking technology has driven the market as it is less expensive, easier-to-use equipment that can be used by marketers to better understand consumer choice behavior.
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Scope of the study
2.1.2. Research Objective
2.2. Research Process
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Market size Estimation
2.4. Forecast Model
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List of Tables
Table 1 Eye Tracking, By Type
Table 2 Eye Tracking, By Applications
Table 3 Eye Tracking, By Verticals
List of Figures
Figure 1 Research Methodology
Figure 2 Global Eye Tracking Market: By Type (%)
Figure 3 Global Eye Tracking Market: By Applications (%)
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