Many of the readers and subscribers to Robotics & Automation News are affiliated with or work for companies who attend many industry trade shows throughout the year. It is not unusual for each show to absorb a large percentage of the sales and marketing budget.
With each show at least six figures and the cumulative marketing spend often in the millions, it is ironic how poorly these events are cross promoted on social media and PR. Instead, a tweet will appear during the show saying to stop by the booth. Leveraging this critical marketing expense has never been effectively bundled until now.
The new 2020 cross-promotional trade show sponsorship opportunity ensures that there are no fewer than ten published articles in the ten weeks prior to the event. These articles are then heavily cross-promoted in PR and social media. The published content is used as part of a marketing drip campaign to prospective attendees to make sure they do indeed, “Stop by the booth.”
For more information contact Robotics & Automation News.
About Robotics & Automation News:
Robotics & Automation News, established in 2015, is one of the most widely read industrial publications globally. In addition to the publication, webinars, and strong YouTube channel viewership, regular video podcasts interviewing industry leaders has become a mainstay. The publication aims to summarize the most interesting developments in the two sectors of robotics and automation, often directly linked.
Recently the YouTube viewership of an interview is frequently above 5000, one of the highest in the industrial media arena. Robotics and Automation leaders often are constrained by time and rather than writing extensive feature articles rely on PR firms to issue press releases about products and people in the news. This is fine but a more informative and in-depth conversation is needed.
For 2020, Robotics & Automation News is focusing on regular guest contributors where a series of topics can be addressed throughout the year. This thought leadership content will be available for sponsors to share with current and prospective customers. It will allow them to interact with C-level experts and share best-in-class lean solutions.
To accomplish this more comprehensive media outreach effort, Abdul Montaqim, Robotics & Automation News editor recently entered into a formal strategic alliance with Manufacturing journalist, Thomas R. Cutler, founder of the 7000-member Manufacturing Media Consortium and is also the CEO of TR Cutler, Inc. This partnership will ensure that the webinars, video podcasts, YouTube coverage, and corresponding feature articles are fully maximized. All media content creation will be aggressive cross-promoted in both PR and social media.
Company Name: Robotics and Automation News
Contact Person: Abdul Montaqim, Editor
Email: Send Email
Phone: 00 44 208 591 1011
Country: United Kingdom