Dec 13, 2019 – Beijing – Tianyin Sports won the the Best Marketing Award of 2019 in sports marketing area on 2019 Sports Industry Carnival held in Beijing yesterday. As the organizer of the offline event Similac Baby Formula “Kids MVP Challenge”, Tianyin Sports received another recognition from the sports industry.
On September 10, 2019, the Kids MVP Challenge sponsored by Huamengxing Basketball Club was held in Shenzhen. As the organizer, Tianyin Sports helped Huamengxing invite Derrick Rose, the youngest MVP in NBA history, to the event, bringing a great offline activity to the children and fans. Derrick Rose’s appearance aroused a big awareness to the crowd, he had a close interaction with the children, not only instructing them for basketball skills, but also using his story of becoming a basketball player to encourage the children to thrive for their future, the strong enthusiasm and the high participation also let the brand satisfied very much. Rose’s participation helped the brand expand their promotion, and rise a higher volume in the formula market. The event attracted not only media reported, including netease and sohu, but also raised concern of basketball fans on social media, like Weibo and WeChat. As this is Derrick Rose’s first visit to Shenzhen and the beginning of his 2019 China Tour, the activity also created a huge significance to the city and Mr. Rose himself.
The successful implementation of this event also reflects that Tianyin Sports has a strong capabilities in the international sports market. Whether for the resources allocating, or event coordinating, or any other related works, Tianyin Sports has full experience and ability. The “the Best Marketing Award of 2019” of the this year’s Sports Industry Carnival, obviously is another certification for Tianyin Sports to achieve more accomplishment in China sports market.
Founded in 2014, Tianyin Group is an Internet interactive entertainment content producer mainly engaged in interactive performance, animation IP value-added services, athletes and entertainment management, MCN, content marketing, customized sports tourism, game community operation, esports services and other businesses. Tianyin Group has been successively awarded as “National High-tech Enterprise” and “Zhongguancun High-tech Enterprise”. In 2018, Tianyin Group won the “Investment Award” ran by China Cultural Capital and the “New Enterprise of the year” by China Venture Capital.
The sports section of Tianyin Group has been working into the sports industry for many years. With an international perspective and innovative thinking, Tianyin Sports have provided a number of domestic and foreign customers with a full range of customized sports marketing services. Based on the world’s top sports resources, rich sports sponsorship and activation experience, Tianyin Sports has helped Tencent Sports, Youku Sports, UC Browser, YY Live and other platforms successfully execute relevant sports activities, and completed sports marketing solutions for Carlsberg, Gome, Yili and other rands. Tianyin Sports, connect the world sports market in China.