Melbourne, FL – December 18, 2019 – Acumen Legal Marketing, a legal marketing firm based in Florida, recently made an announcement about its expanded direct mail services for attorneys. Acumen Legal Marketing stated that its expanded direct mail services are designed primarily for criminal defense and bankruptcy attorneys.
Acumen Legal Marketing stated that its direct mail services begin with the design of the mailpiece. The company stated that the mailpiece is designed for specific law firms and target markets. To create its mailing list, Acumen uses a proprietary data tool that accesses publicly sourced data on criminal and civil court dockets. According to Acumen Legal Marketing, this proprietary data tool helps law firms target specific markets. For accuracy, addresses are verified with the United States Postal Service (USPS) National Change of Address (NCOA) database. This verification ensures an 80-90 percent success rate for mailed letters.
Acumen stated that, since timeliness is crucial for direct mail marketing for attorneys, mailers are sent out the same day. Acumen indicated that each mailer is sent with a unique call-tracking number that allows the company to analyze the effectiveness of each mailer. Acumen mentioned that it can track the long term success of each marketing campaign, making improvements to ensure a higher response rate. Acumen was glad to report that its clients have experienced an increase in call volumes as a result of direct mail marketing campaigns. Acumen described direct mail marketing as a great way for law firms to get in front of potential clients with the right message at the right time. Acumen also indicated that direct mail is most effective when it is part of a larger marketing campaign that involves SEO services and Pay Per Click (PPC) advertising.
About Acumen Legal Marketing
Acumen Legal Marketing provides data-driven client acquisition to legal firms in Florida. Acumen specializes in connecting law firms to potential clients. Acumen uses various marketing strategies to do this, including SEO services, website design, video marketing, PPC, and direct mail. Acumen draws on over thirty years of experience in the legal industry. Acumen offers free strategy sessions to help law firms choose the right marketing campaigns.
Company Name: Acumen Legal Marketing
Contact Person: Sean Dennin
Email: Send Email
Phone: (321) 361-4199
Address:100 Rialto Place Suite 745
Country: United States