MELBOURNE, AUSTRALIA – 23rd December, 2019 – Video production agency Vidico is pleased to announce that they have released a hilarious TV campaign with Koala. This is the fifth collaboration with Koala and Vidico celebrates it with this funny campaign featuring Melbourne’s very own comedians Ben Russells and Xaiver Michaledes. The video showcases funny and awkward situations on normal furniture items and then relives the same situations on Koala Furniture in alternate realities.
“This campaign was without a doubt the most impressive and labor-intensive project that we’ve ever produced with Koala. We departed our abstract, in-studio style for a highly relatable on-location shoot. The quality of talent we had in Ben Russells and Michael Beveridge put us in a very strong position. We knew they could execute and work to a timing that is simply perfect for social and YouTube audiences”, says Evan Pirone, the Creative Director at Vidico.
It took three days of intense shooting for Vidico and Koala with loads of material to process. Michael Pirone, the Art Director at Vidico says ‘We had over 100 shots across the three days of filming, so they were packed days. I don’t believe anyone was ready for how unbelievable Ben Russell’s improvisation was. We went into this shoot expecting two television commercials and a long-form digital at the end – we literally walked away with three to five additional TVCs. I had never seen such creativity from a single talent in a long time. To top it off, it was all material that uniquely complimented Koala’s brand”. The commercials are scheduled for broadcasting throughout December while the long-form digital is going live this week. You can watch it here.
Vidico based in Melbourne is Australia’s favourite video production agency, creating video commercials, explainer videos, e-learning content and marketing videos. With 500+ videos produced across Melbourne, Singapore, and San Francisco, Vidico has reached over 1.1 billion+ views in the last 12 months.