Prince George’s County, Md. – Dec 23, 2019 – As black-owned businesses continue to skyrocket in P.G. County, one local business is making its introduction into the online market as a natural and organic beauty company that caters to women of African descent. The black-woman owned, Essentially Greenwood, launches today and seeks to bring healing to the spirit, mind, body and soul.
The beauty field is a billion dollar market, but black women are continuously overlooked and under supported. According to research from the Environmental Working Group, one in 12 beauty products for African American women ranked highly hazardous. Despite black consumers making up nearly a quarter of the $42 billion personal care market, products marketed to black consumers are poor in quality.
“We’re constantly seeking out the best available ingredients,” said Candace Milbry, founder, Essentially Greenwood. “From the latest scientific advances to botanical extracts used for centuries, we are mindful of the quality of products we create. Our solutions are prepared in small batches to ensure peak freshness and potency when they arrive at your door. Our passion for quality goes hand-in-hand with our devotion to our customers.”
Featuring key antioxidants, nutrients, and botanical actives, Essentially Greenwood’s products are paraben, dye, gluten and cruelty free. Hyaluronic Acid Facial Serum is Essentially Greenwood’s first product to market, with more product anticipated to launch in February 2020. To purchase the facial serum, visit Amazon.
About Essentially Greenwood
Launched in 2019, Essentially Greenwood is a black-woman owned beauty brand that caters to the skin care needs of women of African descent. Free of dyes, gluten, paraben and animal cruelty, Essentially Greenwood’s products are carefully designed to enhance black women’s natural beauty without the use of harmful products.
To learn more, visit https://www.essentiallygreenwood.com/.