Bodacious Goods is a new start-up, founded in 2014 by Viola Joyner. Becoming unemployed while in her 50s, she was determined to fully take back control of her own destiny and became successfully self-employed with her ecommerce business.
Viola designs and creates jewelry handcrafted from bronze metal clay. The clay is fired in a kiln that turns the clay into solid hard bronze metal. Each jewelry piece is named after prominent and distinguished women, both past and present. She wants the wearer of her jewelry to feel encouraged to be unique and authentic everyday. To inspire woman to have the courage to reinvent your path when life throws you a curved ball. To fully embrace life and to always maintain positive energy.
Viola states, “Every time I look at each specific piece of jewelry, and read that specific name, it reminds me of what that woman has accomplished. Her name reinforces what can be achieved through persistence and tunnel vision. And that is what I want to give back to each woman who wears my jewelry. It is to embrace the attitude that you can accomplish anything you want!”
Viola is expanding her line of jewelry and needs more funding to support that growth. She joined the crowdfunding platform, Kickstarter.com and launched a project to raise get some grass roots funding in the amount of $22,000.
She has three major goals that will take her shop to the next level.
Getting into the wholesale market. Being an exhibitor at trade shows is a must to expand her jewelry line on a global level.
Redesigning her logo, packaging and brand identity for a more professional presentation. Check out the blog feature written by Arianne Foulks, owner of Aeolidia about taking the brand identity of Bodacious Goods from cutesy to luxury chic.
Expand her studio space to make it more efficient with advanced tools and a larger kiln.
OK, that all sounds great you may say, but hey what’s in it for you to pledge your support? Well, check out her Kickstarter video to see how she makes jewelry out of clay. You will also find a variety of her fine art prints and select pieces of her jewelry that you can receive as a reward for your pledge support.
Kickstarter.com has an all or nothing policy, so each project must reach their projected budget or her project will not be funded, and you are not charged a penny. Help make Viola’s Kickstarter campaign a huge success and pledge your support for her project today!
Distributed by CrowdfundingPR
Company Name: Bodacious Goods
Contact Person: Viola Joyner
Country: United States