Business Growth Specialist Oscar Calderon shares his top marketing, advertising and sales tips in his new book The Client Magnet.
The book officially launched on February, 4, 2015 and secured the rank of #1 Bestseller status in three Amazon.com categories on the day of release.
Leading the three categories of Advertising, Knowledge Capital and Global Marketing was a special win for Calderon because the successful book launch solidified his position in the marketplace.
At the top of Amazon’s bestseller section, Calderon’s book beat out an industry-favorite title, The Tipping Point by Malcolm Gladwell, validating Calderon’s hard work, commitment to process and expert position within the industry.
The Client Magnet: How To Attract, Keep, And Monetize Your Ideal Clients Without Spending More Money On Advertising aims to provide entrepreneurs, business owners and professionals with specific strategies proven to increase prospects, sales and profits.
Unlike other marketing books, Calderon’s book is geared more towards an insiders conversation instead of the traditional publication style so readers can have an engaging experience instead of just reading another book.
The book is divided into three main sections.
The first section breaks down the Recon Factor which helps readers get to know exactly who they are marketing to so they can better connect with their prospects.
The second section reveals the Conversion Factor which is a method of turning prospects into customers so readers can predict buying patterns, make predictable profits and stabilize their business.
The third section provides the Profit Maximizer which is a specific way the reader can increase the value of each customer so they make more money, become more efficient and profitable in their business.
When asked why he believes this book is unique, Calderon states, “One of the biggest reasons people fail in every type of marketing and advertising is not knowing the difference between direct response advertising and branding; and, if you don’t know the difference, you may be investing significantly in brand type advertising and getting little to no results; worse, you may have failed so many times at brand type advertising that you no longer advertise because you think advertising doesn’t work. This book can change that.”
As a result of the success of The Client Magnet, Calderon’s brand and reputation has been cemented as a leading authority in the fields of sales, marketing and advertising.
Moreover, the Amazon number one bestseller acknowledgment of The Client Magnet: How To Attract, Keep, And Monetize Your Ideal Clients Without Spending More Money On Advertising will lead to Calderon being acknowledged by his peers around the country.
Company Name: Oscar Calderon BGS
Contact Person: Oscar Calderon
Phone: (917) 889-1713
Country: United States