School for Startups Radio welcomed the “pioneer of authority marketing”, Brian Horn, as the featured guest in the episode titled, Authority Builder Brian Horn.
Brian explained why authority marketing has exploded in popularity the last year, and how the audience can use it to their advantage.
Horn explained, “Authority marketing is the process for positioning someone as an authority, or even a celebrity, in their marketplace in order to grow their sphere of influence and increase sales.”
In his many years in this field, Brian has learned what works and what doesn’t in the process of increasing a client’s perceived value with authority marketing.
“Increasing your perceived value leads to many benefits which impact every part of the sales cycle. For instance, once you develop authority, you no longer have to chase sales leads and prospects. In fact, you’ll find that they will find you and your offers,” said Horn.
In addition to tactical information, Horn shared some of his best stories and experiences. Some of these included clients and celebrities like Howard Stern, Vanilla Ice, Richard Simmons, Perez Hilton and many others.
Host, Jim Beach, is known for the belief that entrepreneurship is not about creativity, risk, or passion. Jim’s first book, School for Startups, was published by McGraw-Hill in June 2011 and reached as high as number 9 on Amazon’s business section. Promoting the book, he has done over 100 radio interviews, was featured in a UPS commercial, was referred to as the Simon Cowell of venture capital by CNN, and was excerpted by Entrepreneur magazine and the Wall Street Journal India.
Author of “School for Startups,” Jim argues that entrepreneurship is not about creativity, risk, or passion. Featured in a UPS commercial, published by McGraw Hill, hired by SunTrust, Wells Fargo, and Toshiba, and featured speaker around the US and in Egypt, Dubai, Japan, Brazil, and India, he is a recognized leader in entrepreneurship.
Best-selling author and entrepreneur, Brian Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.
His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets.
Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
Company Name: Authority Media Group, LLC
Contact Person: Jack Mize
Country: United States