Your reputation precedes you. No statement can be truer in the new world of online reviews. From your personal social profile to the comments you make and things you post on the social networks, just about anyone can gain access to them – including your mother and your employer. This may be a good thing to keep in mind before you post that photo of you funneling from the keg at your next toga party.
It is also true of businesses of any type as very well demonstrated on the new infographic provided by Review Store, a Website dedicated to just this purpose. Every business has their share of unhappy customers and if the issue is not resolved properly and promptly the results will, without a doubt, be posted somewhere on the internet – sometimes right along with your businesses search results. Fortunately, a consumer survey shows 95% of those polled will give business a second chance if the problems are promptly resolved.
Similarly, if you go out of your way to please a customer he/she will be happy to give your company a good review. The portion of online reviews that are positive is 75%, according to the infographic. Moreover, 72% of consumers surveyed said that they trust online reviews as much as personal recommendations and more people are reading these reviews before they make a purchase. With the advent of smartphones, these reviews are often read right in your store and could be the deciding factor in the sale at the point of purchase. Of those surveyed, 52% said that positive online reviews make them more likely to use a local business.
Just the presence of a review can contribute to the sale when it comes to online retailers, with 63% of folks saying they are more likely to buy if a Website has product ratings and reviews on it. Unreputable online retailers have made consumers very cautious about buying online but if your site has gained a good reputation, it will dispel these misgivings.
The survey also says that 85% of consumers read online reviews for local businesses and that figure is up 11% from 2012. Seventy percent of all consumers consult online reviews before making a purchase these days and since it is the holiday season, it would be prudent to point out that customer reviews influence 83% of all holiday shoppers. In business as in life, your reputation precedes you so be sure to make your mother proud.
Distributed by Iterate LLC
Company Name: Review Store
Contact Person: Benjamin Wrights
City: San Francisco
Country: United States