• Manufacturing unit in India is a 100% Srithai Superware subsidiary and investment.
• Markets the Ektra© range of Lifestyle Melamine products in India
• Srithai Superware has manufacturing plants in Thailand, Vietnam, Indonesia and China as well.
New Delhi, 20 February, 2014: Srithai Superware, the world’s largest and most trusted company in 100% melamine tableware is now set to commence its operations from India. The first manufacturing plant of the company will be set up in Sanand industrial Estate, near Ahmedabad, in Gujrat. The factory will commence operation in 2015. The Indian plant is a 100% Srithai Superware subsidiary and investment. Start up investment of 300 mill Bahts / 9.2 mill US$ / 57 crore INR. Total investment for setting up four plants in the next 10 years will be 1.2 bill Bahts / 37 mill US$ / 229 crore INR.
As part of its growth strategy, Srithai Superware India intends to delve deeper into India’s smaller cities and towns by having a varied price range to suit all pockets. The company also plans to export the products to neighbouring/South-Asian countries, once the manufacturing unit is operational.
The 100% Melamine products are chip, crack and break resistant along with being stain and fade resistant. They are also hygienic and safe for consumers and are specially designed to suit the Indian customers liking.
Speaking at the announcement of the plant launch Mr. Sanan Angubolkul, Chairman and President, Srithai Superware PCL: said: “With an aim at bringing fine-dining ambience to your homes, Srithai Superware India, is looking at increasing the wow quotient amidst customers in India through superior quality and fabulous design products made in 100% pure melamine material. These products are much-suited to Indian dining habits. Our customers trust in our products, features the highest in our list of priorities and that has motivated us to expand further and touch new horizons. Having a manufacturing unit in India, we are expecting exponential growth in the business, as customers can get the products faster and at better prices. We aim to add culinary delight to your dishes and dining through our high end servingware.”
Srithai Superware, a Thailand based company initially entered the Indian markets in the year 2009 marketing their brand Ektra© range*, which is a high quality range of Melamine products for metro living. The range offers exclusive sets like the soup set, the pasta set, the salad set, high-end dinner sets and many other such products to cater to modern food habits, needs and requirements. Stylish, convenient and eye-catching, Ektra© range offers the customers a vast variety of Melamine Tableware in different colours, designs and shapes to fulfil all their requirements.
About Srithai Superware:
Since its humble beginning 50 years ago, Srithai Supeware has become the world’s largest, most trusted and respected brand in 100% Melamine tableware. The company’s principal activities include manufacturing and distribution of plastic and melamine products. Available in both contemporary and classical patterns, Srithai Superware carries a vast range of high quality functional designs in Melamine which is presently being exported to 120 countries on every continent in the world including the United States and Europe.
The company has another brand – “S Natur”, a new chain of beauty-care, wellness and nutrition product. These products are manufactured from the natural ingredients and are purely organic and are sold through company’s multi-level marketing channel.
Srithai Superware is also into manufacturing customized melamine products or supplying melamine products to Renowned Global Retail Chains.
Srithai Superware’s range of plastic products includes food and beverage packaging, products for material handling, rigid packaging and furniture among others. The company has invested in world class manufacturing lines to produce most advanced food and beverage products and hence become leader in beverage packing in ASEAN Countries.
*About Ektra© range:
Ektra© is a high quality range of Melamine products for Metro Living. The Company’s vision is to create Ektra© brand to represent Metro Living Lifestyle, an attractive expression for urban consumers not just typical Melamine ware, so that the brand could be served as “New Product Generation for Metro Living”. Some of Ektra©’s significant properties are that they are crack resistant, heat resistant, hygienic, slow heat transfer, no reaction to chemicals, stain and fade resistance, no bacteria traps and are safe for consumers.
For further information, please contact:
Neeraj Atri / Subrat Sarangi,
Mavcomm Consulting Pvt Ltd
Mob No: 9811714871 / 9899501299
Company Name: Mavcomm Consulting Pvt Ltd
Contact Person: Subrat Sarangi
Phone: 011- 40536341