Boca Raton, FL (February 27, 2014) — Global manufacturers understand that the battle over the consumer is often won in the store. Invest as they may in building their brands, only managing the in store brand exposure and shelf presence will drive sales and ensure growth. This can be a daunting task for global manufacturers who rely heavily on points of sale to reach their consumer. The large numbers of stores (measured in the millions) and the lack of sufficient physical presence and workforce size are the main obstacles. The complexity is further increased by multiple partnerships and channels, each with its own peculiarities, processes and systems. In order to succeed, manufacturers have put in place various control mechanisms and reporting tools – which to date, have been mainly manual.
Trax technology solutions has developed a simple, “fool-proof” solution to deliver fast and accurate in-store insights in real time. Sales reps or distributors, equipped with any smart-phone or tablet, take pictures of the store shelves, stands and placements. Trax’ software automatically reconstructs the pictures and analyzes them using state of the art, proprietary image recognition technologies. Within minutes, the sales rep receives reports based on company’s KPI’s on his mobile device, while management has immediate access to detailed analysis and easy-to-read reports.
This technology allows sales reps to increase productivity, agility and control in real time. It also provides critical inputs which improve management decision making while reducing response time and providing many additional benefits.
Click link for airing schedule: http://tvbusinessnews.com/march-2014/bloomberg/21ctv2634-AP.pdf
JL Haber, Vice President of Programming at MMP (USA), Inc., added “Trax Technology provides tailored solutions that unlock the maximum potential in retail operations using proprietary cutting edge technologies. The company is addressing today and tomorrow’s top problems in retail operations with tier one manufacturers and retailers globally. We are very pleased to feature them on 21st Century Television.”
About Trax Technology
Trax Technology Solutions was founded in 2010 with the goal of providing leading manufacturers and retailers with tools and technologies which help ensure retail execution. Utilizing proprietary image recognition technologies, Trax provides its partners information that helps them make more informed decisions, close the gap between strategy and execution, and win where it counts…at the register.
The company partners globally on full scale production projects with several prominent tier-1 manufacturers. Trax image recognition solutions capture, analyze and report on millions of shelf images a month. Currently the company has projects running in tens of countries across 5 continents.
Headquartered in Singapore, today the company employs over 200 employees, with offices in APAC, Australia, Europe, USA and Latin America.
For more information visit http://www.trax-tech.com
About 21st Century Television
21st Century Television is an award winning business show that is independently produced by MMP (USA), Inc. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television continues to be the premier and targeted outlet for the latest business stories. 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.tvbusinessnews.com
Distributed by 21st Century Television
Company Name: MMP (USA), Inc
Contact Person: Gila Stern
Phone: 561-988-0609 x269
Address:999 Yamato Road, Suite 103
City: Boca Raton
Country: United States