Minneapolis, MN – January 31, 2020 – In a recent public service announcement, Hook Agency stated that Search Engine Optimization (SEO) is helping roofing companies get found online. Hook Agency indicated that the roofing industry has experienced tremendous growth in recent years. With that growth comes increased competition among roofing companies. Hook Agency shared that SEO can help roofing companies stand out from the competition in their local area. With the help of SEO, roofing companies are enjoying higher visibility. Hook Agency also said that roofing SEO allows roofers to connect with clients without having to purchase leads from sites like HomeAdvisor.
Hook Agency also stated that in-depth SEO practices help roofing companies rank higher on Google. According to Hook Agency, ranking higher on Google is important, as most potential customers find their roofing company of choice through the search engine. Hook Agency also shared that SEO services help roofers increase their web presence locally. Hook Agency stressed that roofing SEO services help roofing companies gain additional leads in their area.
Hook Agency went on to explain SEO further. According to Hook Agency, SEO is split into two parts: on-page and off-page. Hook Agency shared that “on-page SEO” refers to the technical structure of the web page. On-page SEO is influenced by such factors as the structure and speed of the website, the quality of the site’s content, and the keywords that are used in that content. The agency shared that the first step of its on-page SEO services for roofers includes an audit of the entire website. This audit allows Hook Agency to see what improvements need to be made.
Hook Agency stated that “off-page SEO” refers to signals like the number of links on a page. The agency shared that its off-page SEO involves white hat marketing techniques that are performed on behalf of roofing companies. Hook Agency indicated that these techniques are superior to link building, as they are safer and more sustainable for roofing companies.
Hook Agency also shared several important SEO tips for roofing companies. The agency encouraged roofing companies to do local directory listings with a consistent company name, address, and phone number on each listing. Hook Agency stated that main service pages should be at least 700 words each, for SEO purposes. Hook Agency also said that videos can help roofing companies rank higher, as they increase “time on site.” The agency pointed out that videos should be on-location.
About Hook Agency
Hook Agency is a digital marketing agency that helps small businesses and construction companies with SEO and website design. Hook Agency is committed to creating positive change in its community and is involved with such charities as Habitat for Humanity, People Serving People, and Youth Farm. Hook Agency is based in Minneapolis, MN.