U.S. Digital Signage Market Size is Anticipated to Reach USD 6.90 Billion By 2025 : Grand View Research Inc.

U.S. Digital Signage Market Size is Anticipated to Reach USD 6.90 Billion By 2025 : Grand View Research Inc.

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According to report published by Grand View Research, The U.S. digital signage market size was valued at USD 4.18 billion in 2017. It is expected to post a CAGR exceeding 6.5% during the forecast period.

The U.S. digital signage market size is anticipated to reach USD 6.90 billion by 2025, according to a new report by Grand View Research, Inc., rising at a CAGR of 6.5% during the forecast period. The demand for digital signage is expected to increase as advertisers, enterprises, and corporates are increasingly adopting digital signage to promote and distribute content.Advancements in the display technology are also likely to drive the market.

Growing adoption of digital signage is due to increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing increase in need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising.

Besides, software providers are engaged in providing design solutions, that are compatible with multiple operating systems, to new entrants of the digital signage industry. Providers of design solutions are targeting new entrants of the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

Operational cost of companies is reduced by cutting down the use of paper for advertisement and deviating from traditional marketing activities. In addition, combination of LED-backlit panels is resulting in substantial energy savings. Decrease in energy consumption owing to adoption of enhanced technologies, which includes LED, is attracting enterprises to elect for digital signage.

The West region accounted for the largest share in the market in 2017. It is estimated to remain the highest revenue-generating regional market until 2025. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple verticals of various states.

Some of the prominent companies operating in the market are Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.

U.S. Digital Signage market size, by type, 2014 - 2025 (USD Billion)

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Key Takeaways Of The Report :

  • The LCD segment, on the basis of display technology, commanded the leading share in the market in 2017 owing to lower manufacturing cost and benefits associated with the LCD technology

  • The retail industry was the most prominent application segment in the market in 2017. It is estimated to retain its position through 2025, as there is high competition in the industry, which augments the need for innovative advertising medium

  • Transparent LED screens, based on display type, are projected to witness the highest CAGR during the forecast period as high level of transparency and resolution offered by them proves to be lucrative for advertisers

  • The hardware segment, which includes displays and media players, is anticipated to dominate the market throughout the forecast horizon as users remain keen on adopting different types of displays.

U.S. Digital Signage market share, by technology, 2017 (%)

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Grand View Research has segmented the U.S. digital signage market based on component, hardware components, display type, display technology, display size, software, application, location, and region:

U.S. Digital Signage Component Outlook (Revenue, USD Million, 2014 – 2025)

  • Hardware

  • Software

  • Services

U.S. Digital Signage Hardware Components Outlook (Revenue, USD Million; 2014 – 2025)

  • Displays

  • Media Players & Extenders

  • Others (Mounting Devices & Components)

U.S. Digital Signage Display Type Outlook (Revenue, USD Million, 2014 – 2025)

  • Video Walls

  • Video Screens

  • Transparent LED Screens

  • Digital Posters

  • Kiosks

  • Others

U.S. Digital Signage Display Technology Outlook (Revenue, USD Million, 2014 – 2025)

  • LCD

  • LED

  • Projection

U.S. Digital Signage Display Size Outlook (Revenue, USD Million, 2014 – 2025)

  • Below 32 Inches

  • 32 to 52 Inches

  • More than 52 Inches

U.S. Digital Signage Software Outlook (Revenue, USD Million, 2014 – 2025)

  • Display Software

  • Audience Analytics & Engagement Software

U.S. Digital Signage Application Outlook (Revenue, USD Million, 2014 – 2025)

  • Retail

  • Hospitality

  • Entertainment

  • Stadiums & Playgrounds

  • Corporate

  • Banking

  • Healthcare

  • Education

  • Transportation

U.S. Digital Signage Location Outlook (Revenue, USD Million, 2014 – 2025)

  • In-store

  • Out-store

U.S. Digital Signage Regional Outlook (Revenue, USD Million, 2014 – 2025)

  • Northeast

    • New York

    • Maryland

    • Pennsylvania

  • Southeast

    • Florida

    • North Carolina

  • West

    • California

    • Idaho

    • Nevada

  • Midwest

    • Illinois

    • Ohio

    • Nebraska

    • Minnesota

  • Southwest

    • Texas

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.



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