Since its inception in 2016, func.media has experienced rapid growth in the digital marketing industry. Starting with a simple mission to cut the fluff in the marketing field and provide functional, ROI-driven brand solutions, the company has grown to work with over 250 clients across North America, Europe and Asia.
Following the recent milestone, founders Cam Wilkie, Chase Dobbie and Everett Vane officially announced Pantry Group. The new agency will focus on addressing the challenges that many CPG (Consumer Packaged Good) brands face in today’s competitive digital landscape – creating and maintaining a consistent, dynamic content stream to effectively market their products.
Pantry’s core services will revolve around video production, creative design and photography. The new agency will tap into func.media’s robust production resources to create top quality creative assets at a competitive price point. End uses for Pantry projects will typically be social media, digital channels, Amazon/POS and web.
The new agency is built on func.media’s experience with several CPG clients over the past four years, ranging from new ventures to established international products. Similar to func.media, Cam Wilkie and Chase Dobbie will oversee growth and acquisition, while Everett Vane will focus on creative direction.
Cam Wilkie shared “In working with CPG brands all over the world, we started to recognize a common thread in terms of the challenges these companies were facing. Pantry presents a unique opportunity for brands to execute industry leading content strategies in a way that’s accessible and cost-effective.”
Chase Dobbie added “CPG brands require partners well-versed in what matters most when it comes to marketing their products. Pantry is a statement that we’re committed to this industry and the success of our clients for years to come.”
Regarding the creative for Pantry, Everett Vane shared that “with the growth of social and digital channels, consumers are faced with an overwhelming amount of choices. Creating impactful content built to stand out has never been more important to the CPG industry.”
Pantry Group will continue to fuel func.media’s rapid growth as the company expands its offering globally. With digital channels more relevant than ever for consumer facing brands, the company is carving out a unique, specialized offering to address common challenges and fill a gap in the existing industry landscape.
Based in Toronto, func.media has established market share in North America, Europe and Asia as a powerful player in the digital marketing space. The company is focused on the core services of digital strategy, content creation, social management, targeted ad management and web development.
To learn more about func.media, the company can be contacted via email at firstname.lastname@example.org or you can visit their website at www.func.media. For more information about Pantry Group, the company can be contacted via email at email@example.com or you can visit their website at www.pantry.group