New Skincare Brand Sade to Introduce Korean Skincare Routine in the US

February 19, 2020 – With a myriad of beauty brands competing for top honors, it takes some ingenuity, passion and a personal story to create a brand that will leave a good impression at the very first glance. Sadé is one such promising skincare and beauty brand created by a young and aspiring dermatologist, Sabrina Sade.

Sadé will offer a luxurious and effective formula that will bring the 10-12 step Korean skincare routine to the American millennial consumer. This is a unique offering that is bound to be picked up instantly. The Sadé brand will be managed by a team of cosmetic chemists, estheticians, and celebrity dermatologist as mentors, who will be around to guide and advise on all important skin matters.

Sadé’s motto is ‘No Sacrifices, Just Skincare’. If there is anything to leave behind, it is time and bad habits. Today’s skincare products are heavily marketed to promote the ‘good girl’ image, who spends hours on skincare, stays relaxed, and does everything with perfection.

Among the product lines, Sadé will introduce all-in-one serums, dual-use creams, and masks that are easy to use and free of mess. All products will be multi-functional, and yet leave a luxurious experience behind. With Sadé, lack of time would never mean sacrificing the skin. The first two product offerings will be a day serum and a night serum focusing on upkeeping the skin’s circadian rhythm by introducing the ingredient B-circadian paired with other ingredients in each to maximize the skins optimal functions based what the skin needs during the morning and then at night.

The inspiration to found Sadé derives from Sabrina’s personal struggles with acne and melasma as a teenager. She studied the human skin as well as available skincare products, and her blog was a reliable source of information for her friends and followers. She now aims to introduce the kind of products her friends desire.

We’re here to say that skincare should be easy, fast, effective, and something that everyone can do and should do, regardless of your life habits and schedule. I want to create this brand that is still beautiful and luxurious in feeling, but is effective and backed by scientific research,” says Sabrina.

Sabrina will be running Sadé while studying medicine at Georgetown University. For women conscious of what they are putting on their skin, and exploring new innovations and scientific formulations, Sadé aims to become a trusted partner. It will also be a socially responsible citizen. At its core, Sadé is a clean beauty and Sabrina hopes to pioneer a large-scale change in the beauty to only formulate products free of carcinogens and toxins and create transparency with her customers about what she is putting in her products. Sabrina wants to make clean beauty the standard in the entire industry and not just have it be used as a marketing ploy or just as a trend. In addition,  Sabrina contributes to many non-profits, and is passionate about Smile Train, which funds surgeons for fixing cleft palate in children in underdeveloped countries.

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