Over the years, the internet has established itself as one of the big markets to create or strengthen your business, but many of us don’t know how to get the most out of it. Before talking about why most online stores fail, we will analyze whether having an internet business can be profitable or is simply a utopia.
YOUR WEB ON MOBILE
The use of mobile phones to connect to the internet is increasingly used, in total there are 26 million mobile phones with internet. The number of smart phones continues to grow; there are already almost as many 6,800 million mobile phones in the world as people, 7.1 billion. Electronic commerce continues to grow at rates of 15.1%. A right ecommerce marketing agency can help you with design your mobile-friendly web.
So, Why Most Of the Ecommerce Stores Fail To Scale Their Business?
Well, it’s straightforward, online stores are not just about offering a product or service through your website, because the first mistake made by online entrepreneurs is this, I explain with an example:
If you set up a physical store on a street that does not pass people or nobody knows that you exist, you are doomed to fail because without customers entering your store, you can’t sell your product. Well, precisely the same thing happens in online stores, if you have a website, but nobody knows you, you will hardly sell anything. You have to keep in mind that on the internet the competition is maximum, and if you don’t stand out from others, you have no future.
GET VISITS, BUT THE LEVEL OF SALES CONVERSION IS MINIMAL
Let’s give another example, imagine that you have to buy bread and you see a bakery, but it is left and dirty, would you go shopping? Well, the same in online stores, if your website does not offer reliability or clarity, for many visits you get, you will never be able to convert them into sales.
Another typical error in online stores is the complications when placing an order, and for you to understand it, we will give another example so that you put yourself in place of the customer.
You enter a store that you love and find what you were looking for at a reasonable price, and of course, you want to buy it; you go to the box, but it turns out that there is no dependent, the first thing you do is look for it, but you do not see it. You decide to wait, but 10 minutes pass and no trace of the dependent because logically, you choose to leave the establishment quite angry, and surely you will not return, nor will you recommend to anyone.
Well, this is what happens when you don’t have an optimized sales system. The ecommerce marketing agency helps you to provide payment merchants.
A FANPAGE AND PROFILES IN MORE SOCIAL NETWORKS, BUT THEY DON’T GENERATE SALES
Another typical mistake is to become obsessed with social networks, worry about how many likes you get and how many followers you have, but what is the use of having 1200 followers, if you do not know how to get benefits from these fans?
It is also prevalent to do contests and give something to promote yourself. This idea will surely come from seeing the promotional campaigns carried out by large companies, already positioned and with a name on the network. These contests do not add any value if you have worked on good marketing before because you will get some fans, others will share your page and end up giving away a gift and sales will remain the same. Every promotional action you take, you have to analyze it and see what you can get in return.
After all the above, it is apparent that setting up an online business can be profitable or very profitable, but as the name says, it is a business, and you have to take care of all the details to succeed. All these errors provided here are prevalent in the vast majority of online stores, but luckily there are also great solutions to all this. Still, this topic will be treated next week in a new post, a publication that I will talk about how to get that your online store does not go into oblivion and can stand out from the competition.