Juwan Jewelry (巨万珠宝) was founded in 2016 in Guangdong, China. With several jewelry studios as its core, it is a new jewelry brand that integrates jade carving inlaying studios, offline showrooms, an online live studio, production and sales.
Juwan Jewelry has become a high-profile new brand in the industry and has won honorary titles such as the “Chinese Jewelry Brand Star” and the “Chinese Jewelry Demonstration Brand” in four years.
Juwan Jewelry has adhered to customer demand as it’s center, focused on boutique jadeite collections, and it inherited the Chinese jewelry culture since its inception. It also attracted more middle class and became a well-known brand in the jade market in a short time.
Today, Juwan Jewelry has formed a comprehensive jewelry and jade brand with attention from the online and offline industry and the upper, middle and lower reaches. It has established its own purchasing points in Yunnan, Guangdong, Myanmar and other regions, and supplies over 20 physical stores and WeChat business groups year-round. Products from Juwan Jewelry have been sold throughout the country and exported to the United States, Singapore, Malaysia, Hong Kong, Macau, Taiwan, and 12 other countries and regions.
Juwan Jewelry has an online live studio, develops the advantages of the source factory, and cooperates with many excellent offline studios to develop a professional team integrating offline physical wholesale and online e-commerce sales, dedicated to the majority of consumers who like emerald provide good jade with great value.
The company was established in 2016. With its investment experience in the internet industry, the founder believes that selling goods in an online live studio will become a very important channel and content carrier for Chinese e-commerce, especially non-standard products such as jadeite. Therefore, the founder went alone to Sihui, the hometown of jadeite in China. It has the world’s largest jadeite wholesale and distribution wholesale market, and there are thousands of jadeite carving studios and the most abundant and cost-effective finished emerald.
In 2018, Taobao Live Stream gradually entered the public’s vision, and more people participated in live shopping. Juwan Jewelry took this opportunity to set up seven stores on Taobao Live Stream to provide quality jade for hundreds of thousands of jade consumers and won praise from many customers.
Since 2019, with the domestic internet market entering a bottleneck period, Juwan Jewelry began to develop overseas business to grow further.
Developing overseas business is not the only option, but considering that the domestic market is more competitive, and most categories have limited development space, and the overseas market has great potential for development besides jade, colored stones, and branded gold and silver jewelry, Juwan Jewelry is determined to open up overseas business.
In mid-2019, Juwan Jewelry（巨万珠宝） experimented with overseas platforms, including Facebook, YouTube, Amazon, Lazada, etc. And in just a few months, it quickly caught up with the larger Jade brand on Facebook. The most important goal is not this, but the top brand of all platforms in overseas markets, to provide more customers with fine jade.
Juwan Jewelry Official Site（巨万珠宝官网）：www.juwan.art