San Diego, CA – California-based brand William Painter is renowned for its stylish titanium and polarized sunglasses that are guaranteed for life from damages. However, the company also has a reputation for innovation and creativity, with a self-expressed desire to live life with a creative twist and connect people to their best selves. This creative spark resulted in the recent decision to reach out to customers via email and encourage people to come together and spread kindness during the dark days of the Covid-19 pandemic.
“We wanted to avoid sending out just another Covid-19 announcement,” says company spokesperson Robby Mollin. “We realized that here we had the perfect opportunity to reach out and encourage people to come together and spread kindness.”
Mollin adds that the response was overwhelming, especially to the portion of the email that asked ‘Need someone to talk to?’
“We sent the email on March 20th and have gotten so many replies from people all around the world. Some of the replies are from happy customers thanking us for our products but there are also lots of people who are terrified of what is happening around the world.”
One response was from a seventh grader describing how lonely she is because school is cancelled and she can’t see her friends:
“How can I miss them less?” she asked. “Also I’m worried about my dad and stepmom because they’re both immune compromised. My grandpa just had surgery and would die if he got the virus. I’m scared, and don’t know what to do.”
“We’ve been talking with anyone from a scared 7th grader to an actual Santa Claus.”
“It’s heartbreaking,” says Mollin. “We even have some emails from people asking for advice and how to prepare for what is coming because their countries are not yet taking evasive action. Our goal is to take advantage of the voice we have, and spread kindness and open-heartedness to calm people in these crazy times. It’s the least we can do.”
About the Company
Founded in 2011 and located in San Diego, California, William Painter is an innovation-based sunglass brand. The company uses the most durable materials and offers a lifetime guarantee on all its products. Priding itself on exceptional customer service, William Painter products are patented, unique and classic.