New York, New York – In the earlier part of the year, Roots Reggae singer Chezidek gave black and brown people a strident anthem against racial experiences with his single “BECAUSE I’M BLACK”. The forthright track produced by his imprint label, Cheziberry Records, was inspired by the increase of police brutality against African Americans.
Names like Ahmaud Arbery, Botham Jean, and Trayvon Martin will never be forgotten, as they paid the ultimate price in the spate of unjust attack against the black nation all around the world.
“BECAUSE I’M BLACK” is the lead from his forthcoming 11th studio album distributed by Tads Records.
When it comes to the issue of blackness, roots singer Chezidek is unapologetically conscientious. In a previous statement to the media, he stated, “This is a song that talks about the plight of black people and how depressed we have been over the years. As a Rastaman, I have to represent Black people. I’m not putting down any race because we love all kinds of people, but it’s a reality.”
Along with the mindful single, a strong, powerful and impactful visual directed by Nordia Rose were also released. “The concept of the video was inspired by all of the protests we see on TV. We went to historical places with chains and shackles, which helped to show the struggles of black people. Don’t crucify me because I am black — that is the message of the song. We are all one family,” he said.
Chezidek’s yet-untitled album will be released by independent powerhouse label Tads Records, who recently announced an exclusive publishing deal with the recording artist. Having been in the business for over thirty (30) years, Tad’s Record boasts a catalog showing artists like Gregory Isaacs, Dennis Brown, John Holt, Turbulence, Anthony B, Perfect, and many more that cover the spectrum of Reggae/Dance Hall music.
“As a Rastaman, we have to represent the people, educating the world about black people. It’s about learning to love everyone, no matter their color or race,” Chezidek told the local Jamaican newspaper, THE STAR.