ATLANTA & CHAMPAIGN – The founder and former chairman of Jimmy John’s has been at the forefront of the battle to assist businesses when they reopen during the coronavirus pandemic. Jimmy John Liautaud discusses some of important factors that business owners should take into consideration.
“With PPE in place and all safety measures that you can do in place and with you as a boss who is present and available, the next thing to think about is the actual job at hand. In the case of a Jimmy John’s Sub Shop we have to slice all the veggies fresh each day, bake fresh bread every 4 hours, hand slice and portion all the meats, make the tuna salad and sauces, restock the shelves and then open. It’s a lot to do every morning and the physical labor that it requires is immense because everything is made from scratch.” said Liautaud.
Continuing to discuss how businesses and most importantly how business owners can stimulate a positive environment during the reopening of the economy. Liautaud had the following to say, “You gotta arrive early and stay late. Employees have to arrive into a positive, clean, bright, shiny, ready to rock environment if you want them to rock.”
“In the tough pandemic, we have to stand out as going above and beyond. When we do this, not only do employees see it and they feel safer and can be more productive, but the customer sees it too.”
“The trickle-down effect of leaders who lead by example is significantly more powerful than I ever knew. When I learned it and did it, I was able to blow up my average unit volumes. With your leadership, the customers feel the love, they feel the safety and authenticity just like your employees do.” said Liautaud.
In response to the pandemic, Jimmy John’s has expanded its sick leave and pay policy, leaned on its long experience with delivery and launched on-demand bread delivery.
About Jimmy John Liautaud
Jimmy John Liautaud is the founder of Jimmy John’s, a sandwich chain that prides itself on “Freaky Fresh” ingredients and “Freaky Fast” service. In January 1983, he opened his first store. Through hard work, tenacity, good taste buds, and an eye for detail, Liautaud grew his business from one shop in Charleston, Illinois to 10 shops and eventually franchised to reach over 2,800 locations across the United States. Since the successful acquisition by Inspire Brands, Inc. of Jimmy John’s, Liautaud has stepped down as chairman of the company and transitioned to becoming an adviser to the brand.