• The solutions would help brands to quickly set up their online presence and sell across multiple digital platforms across the region.
Singapore – 15 June, 2020 – Synagie Corporation Ltd. (SGX: V2Y) (“Synagie”, “思腾控股有限公司”, the “Company”, or the “Group”), Southeast Asia’s leading e-commerce enabler, has entered into a commercial partnership with GroupMAsia Pacific Pte Ltd (“GroupM”), the media investment group of WPP, to provide end-to-end e-commerce platform store management and fulfilment services for GroupM’s clients in the region. It would help these businesses to quickly set up their online presence and sell across multiple digital platforms across Southeast Asia.
Ms Olive Tai, Synagie’s Executive Director, said, “There has been an acceleration in e-commerce adoption around the world, driven by more consumers opting to do their shopping online. Southeast Asia will see a substantial increase in the size of its internet economy as more people connect digitally. Brands can no longer ignore the importance of online commerce. We are thrilled to work with GroupM in helping their clients capture a piece of this lucrative e-commerce pie.”
Chief Operating Officer of GroupM Asia Pacific, Mr Jon Thurlow, commented: “Partnering with Synagie creates greater integration for clients where we can look holistically from omni-channel planning, through campaign execution and consumer experience to delivery and ensuring value is being built at each stage.” GroupM is the world’s leading media investment company with three of the top five global media agencies and is responsible for more than US$50 billion in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.
The partnership will make use of Synagie’s cloud-based platform, powered by artificial intelligence and real-time big data analytics, through which companies can manage their entire e-commerce value chain together, from inventory to warehousing and last mile delivery, from a single, integrated “back-office.” Southeast Asia’s Internet economy is growing at a rapid pace and is expected to grow to $300billion by 2025, driven by the expansion of e-commerce due to fundamental shifts in consumer behavior. E-commerce in Southeast Asia is predicted to reach $153 billion in gross merchandise value by 2025.
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