Los Angeles, CA, USA – Daniella Platt published her 2nd book less than 2 months after publishing her first book. “Looking Good, 10 Commandments to be a Sales Rockstar and Fashion Startup Playbook” is Platt’s personal, proven system she has used for two decades. Here in her debut book, Platt teaches the 10 steps of how to deepen relationships, open doors, get your yes, and screw no by making small tweaks to a conversation and be in a position to be called on when the time is right. Platt had to reverse engineer the step-by-step processes of what led her to be a #1 a top producer, to pass along.
“You’re sitting on a goldmine of sales and fashion expertise people need!” Not wanting to keep it to herself, Daniella Platt is passing along the secrets to anyone on a quest to activate their dreams.
Platt also felt it’s important to share this now as the world reawakens post-quarantine to a new beginning. Just as people will be shedding their ‘quarantine sweats;’ perhaps in an anxiety inducing association with pandemic memories, the fashion industry too is redefining its roadmap and looking for nothing more than newness to revitalize.
Creatives also find the industry of fashion is enormous, complex, and also very personal. Where does one start? How does one navigate? These questions can freeze a creative from taking the leap to seeing a collection come to life. Whether one is a designer looking to grow an existing collection, yogi, or photographer, Platt’s Fashion Startup Playbook speaks from the heart of a west coast fashion insider to simplify the process. From blanks to private label, wholesaling, production, tradeshows, market weeks, and more, break through the complexity – Daniella shares ways for anyone just starting out or a seasoned brand to grow a collection.
‘Looking Good’ is now available for purchase in a variety of formats on Amazon and at http://www.lookinggoodyaya.com.
About Daniella Platt
Daniella is a business shifter and people connector. Looking Good is her first book. The prequel, Fitting In: A Fashion Startup Playbook was released in February 2020. She offers workshops on How to Go To Fashion Market In 90 Days and Make Knockout Sales. And being socially distant didn’t stop her being social as she launched a QuaranTEA & Creative Mingle, hosting designers for a collaboration conversation. Newly renamed Tea & Creative Mingle, the next one is on July 7. Through her conceptual marketing firm Looking Good YAYA, Daniella also writes about Women Who Innovate as a monthly column in the Fashion Mannuscript and other publications.
Previously the #1 in ad sales at the Apparel News and Ad Agency media super star, she has crafted 100’s of fashion and lifestyle campaigns for iconic brands including Mont Blanc, Visa, Wells Fargo, LYCRA, Becca, Alternative and DL1961, earning her a respected place in the industry. Daniella has guided countless people to breakthrough ideas and exposure, helping to shift their business and life. Daniella Platt is a New Yorker living in Los Angeles.
Vedette Global Media for Daniella Platt