Toys Market Size to Reach Revenues of over $120 Billion by 2023 – Arizton

The global toys market size is expected to reach revenues of more than $120 billion by 2023, growing at a CAGR of around 4% 2017–2023.


The increasing demand for an important tool that provides hands-on and heads-on skill and knowledge development for children in different age groups is propelling the growth of the global toys market. Fun, entertainment, and educational learning is becoming a major focal point for teachers and parents. Several manufacturers are increasing investment in the development of STEM toys and other products that are designed to enhance cognitive development in children at a young age.


The global toys market is driven by growing demand for a replica of instruments such as a keyboard, guitar, and drums, art and craft toys, and stuffed toys. The increasing social media penetration, growing audience, and rising user engagement are major factors attributing to the growth of the global market. The market research report provides in-depth market analysis and segmental analysis of the global toys market by category, age group, distribution channel, and geography.

The report considers the present scenario of the global toys market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global toys market.


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Toys Market – Vendor Profiles


Major Vendors

  • Lego Group
  • Mattel
  • Hasbro
  • Bandai Namco


Prominent Players

  • Asmodee
  • Ravensburger
  • Funskool
  • Top Toy
  • K’NEX
  • Playmates Toys
  • Simba Toys
  • Spin Master
  • CMON
  • Disney
  • Fremont Die Consumer Products
  • Games Workshop
  • Goliath
  • Grey Fox
  • Indie Boards and Cards
  • INI
  • International Playthings
  • Learning Resources
  • Loony Labs
  • Ludo Fact
  • Melissa & Doug
  • Orchard Toys
  • Panda GM
  • Paul Lamond Games
  • Pegasus Spiele
  • Piatnik
  • Pressman Toy
  • Roosterfin
  • Reaper Miniatures
  • Rio Grande Games
  • Schmidt Spiele
  • Surprised Stare
  • SunOut
  • Talicor
  • The Haywire
  • The Regency Chess Company
  • ThinkFun
  • TREND Enterprises
  • Ultra PRO International
  • University Games
  • USAopoly
  • Winning Moves Games
  • WizKids
  • Zobmondo


Toys Market – Segmentation


Market Segmentation by Category

  • Infant and Preschool
  • Dolls
  • Games & Puzzles
  • Construction
  • Outdoor & Sports
  • Others

Market Segmentation by Age Group

  • 0-3 Years
  • 3-5 Years
  • 5-12 Years
  • 12-18 Years

Market Segmentation by Distribution Channels

  • Retail
    • Specialty Stores
    • Mass Market Players
    • Other Stores
  • Online

Market Segmentation by Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • South Africa


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Toys Market – Table of Contents


1          Research Methodology

2          Research Objectives

3          Research Process


4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Toys Market Segmentation by Category

4.3.2   Market Segmentation by Age Group

4.3.3   Market Segmentation by Distribution Channels

4.3.4   Market Segmentation by Geography


5          Report Assumptions & Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation


6          Toys Market at a Glance

7          Introduction

7.1       Overview

7.1.1   Global Toys Market: Overview 2017


8          Toys Market Dynamics

8.1       Toys Market Growth Enablers

8.1.1   Desire among parents to provide educational playthings for cognitive development

8.1.2   Toyetic impact

8.1.3   Increased online presence of vendors

8.1.4   Increase in number of games and puzzle cafes globally

8.1.5   YOY Impact of Market Growth Enablers

8.1.6   YOY Impact of Market Growth Enablers on Regions

8.2       Toys Market Growth Restraints

8.2.1   Toy libraries gaining traction among consumers

8.2.2   Declining birth rates and aging population globally

8.2.3   Growing presence of counterfeit playthings and games

8.2.4   Raw material price volatility and rising labor costs

8.2.5   YOY Impact of Market Growth Restraints

8.2.6   YOY Impact of Market Growth Restraints on Regions

8.3       Toys Market Opportunities & Trends

8.3.1   Toy box subscription services impacting retail sales

8.3.2   Internet influencing choice and purchase of playthings

8.3.3   Increasing digitization of playthings and games

8.3.4   Increasing threats from online gaming platforms

8.3.5   YOY Impact of Market Opportunities & Trends

8.3.6   YOY Impact of Market Opportunities & Trends on Regions


9          Value Chain Analysis

9.1       Value Chain overview

9.2       Value Chain Analysis

9.2.1   Raw Material Suppliers

9.2.2   Manufacturers

9.2.3   Distributors/Retailers

9.2.4   Retailers

9.2.5   End-users


10        Global Toys Market

10.1    Toys Market Size & Forecast 2017–2023

10.1.1 Per child spending on toys

10.2    Porter’s Five Forces Analysis

10.2.1 Threat of New Entrants

10.2.2 Bargaining Power of Suppliers

10.2.3 Bargaining Power of Buyers

10.2.4 Threat of Substitutes

10.2.5 Competitive Rivalry


11        Toys Market By Category

11.1    Toys Market Overview

11.1.1 Global Toys Market by Categories

11.2    Outdoor and Sports

11.2.1 Market Size & Forecast

11.2.2 Market by Geography

11.3    Infant and Pre-School

11.3.1 Market Size & Forecast

11.3.2 Market by Geography

11.4    Construction

11.4.1 Market Size & Forecast

11.4.2 Market by Geography

11.5    Dolls

11.5.1 Market Size & Forecast

11.5.2 Market by Geography

11.6    Games and Puzzles

11.6.1 Market Size & Forecast

11.6.2 Market by Geography


12        Toys Market By Age Group

12.1    Market Overview

12.1.1 Global Toys Market by Age Group

12.2    0−3 Years

12.2.1 Market Size & Forecast

12.2.2 Market by Geography

12.3    3−5 Years

12.3.1 Market Size & Forecast

12.3.2 Market by Geography

12.4    5−12 Years

12.4.1 Market Size & Forecast

12.4.2 Market by Geography

12.5    12−18 Years

12.5.1 Market Size & Forecast

12.5.2 Market by Geography


13        Toys Market By Distribution Channel

13.1    Market Overview

13.2    Manufacture, Production, And Distribution

13.3    Distribution Through Retail Stores

13.4    Distribution Through Online Websites


14        Geographical Segmentation

14.1    Toys Market Overview


15        APAC

15.1    Market Size and Forecast

15.2    Segmentation by Category

15.2.1 Market Size and Forecast

15.3    Segmentation by Age Group

15.3.1 Market Size and Forecast

15.4    Key Countries

15.4.1 China: Market Size and Forecast

15.4.2 Japan: Market Size and Forecast

15.4.3 South Korea: Market Size and Forecast

15.4.4 Thailand: Market Size and Forecast

15.4.5 India: Market Size and Forecast

15.4.6 Australia: Market Size and Forecast


16        North America

16.1    Market Size and Forecast

16.2    Segmentation by Category

16.2.1 Market Size and Forecast

16.3    Segmentation by Age Group

16.3.1 Market Size and Forecast

16.4    Key Countries

16.4.1 US: Market Size and Forecast

16.4.2 Canada: Market Size and Forecast


17        Europe

17.1    Market Size and Forecast

17.2    Segmentation by Category

17.2.1 Market Size and Forecast

17.3    Segmentation by Age-Group

17.3.1 Market Size and Forecast

17.4    Key Countries

17.4.1 UK: Market Size and Forecast

17.4.2 France: Market Size and Forecast

17.4.3 Germany: Market Size and Forecast

17.4.4 Russia: Market Size and Forecast

17.4.5 Italy: Market Size and Forecast

17.4.6 Spain: Market Size and Forecast

17.4.7 The Netherlands: Market Size and Forecast


18        Latin America

18.1    Market Size and Forecast

18.2    Segmentation by Category

18.2.1 Market Size and Forecast

18.3    Segmentation by Age Group

18.3.1 Market Size and Forecast

18.4    Key Countries

18.4.1 Brazil: Market Size and Forecast

18.4.2 Mexico: Market Size and Forecast


19        Middle-East & Africa

19.1    Market Size and Forecast

19.2    Segmentation by Category

19.2.1 Market Size and Forecast

19.3    Segmentation by Age Group

19.3.1 Market Size and Forecast

19.4    Key Countries

19.4.1 UAE: Market Size and Forecast

19.4.2 South Africa: Market Size and Forecast


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