On July 24, pop star Taylor Swift’s new album “folklore” is launched in China.5 hours and 58 minutes after its release, the sales volume of this album has exceeded 200,000 copies, and it has obtained the QQ Music [Diamond Album] certification，and becoming the fastest euramerican album to achieve this certification. As the leading digital music platform in China, QQ Music has once again become Taylor Swift’s best partner.
As Taylor Swift’s new album, “folklore” were brought into sharp focus by QQ Music fans. In pre-sale period, there were 500,000 fans to make an appointment in QQ Music, It ranks first among all major music platforms in China.
And after the album released, QQ Music had plenty of surprise for fans, they can get the autograph of Taylor Swift, appreciate her good morning exclusive audio and undisclosed trivia, and when people buy exceed 1 million copies, QQ music fans will also unlock exclusive benefits Taylor Swift ID. Rich benefits, greatly stimulate the enthusiasm of fans. Taylor Swift is also interacting with fans in QQ Music’s “PuTong community” and song comment area. Of particular note, this is also her first appearance in China since the release of the new album.
In fact, since QQ Music first released its digital album in China, Taylor Swift has been deeply attached to QQ Music. Previous releases, reputation and 1989 (Deluxe), have been hugely successful. Reputation has become the first euramerican album to be certified as [Palace Golden Diamond Records] 1989 (Deluxe) became the second one. Taylor has become the first western singer to get [double Palace Golden Diamond Records] on QQ Music.
Each of Taylor Swift’s albums has sold so well on QQ Music in China, setting new records one after another in the Chinese music market and proving her huge popularity in China.
Similarly, Stars such as Justin Bieber, Eminem, Ariana Grande, Troye Sivan, etc., also regard QQ Music as their first promotion place in China. For example, Justin Bieber’s new album Changes sold more than 4.22 million copies in less than two days after launched on QQ Music, making it the first digital album with “Diamond Record” certification on QQ Music in 2020.
It is believed that with the continuous development of QQ Music in euramerican music，there will be more and more digital album get impressive performance, and more euramerican music star become popular in China.