“Chinese consumers expressed a heady appetite for luxury brands that signaled status in a culture where that really mattered. For the luxury market, we think the recovery (in or after pandemic) will be stronger and faster in China than in the U.S. and Europe.” – Pamela N. Danziger, Forbes
The pandemic has impacted the luxury goods market all around the world. However, the passion for luxury consumption in China never really ceased. The Chinese buyers especially enjoy shopping in America and in Europe, for the prices there are usually 40% lower than mainland China and the items are authentic. Forbes also predicted two main negative factors affecting this market; first, travel to and from China will be stalled; and second, social distancing measures in the post-coronavirus world will disrupt the retailing.
This is what ZUN Royal Group aims to resolve. They coordinate a Shopping Agents Network composed of Chinese shopping agents who are living in New York and other major American cities and serving the buyers in China. ZUN Royal can effectively help drive up the sales in luxury boutiques, even in this pandemic. This is because Chinese buyers don’t need to travel anymore; the shopping agents will buy for them and ship to them directly; furthermore, social distancing is irrelevant as one shopping agent can buy for as many Chinese shoppers as he or she pleases. Here is the process:
- ZUN Royal producers shoot their models at the boutiques, showcasing the new products.
- New product information together with model performance is uploaded on their official website (www.zunroyal.com). This is the main news resource for Chinese shopping agents and buyers in China. This information also appears on all luxury/fashion/beauty websites in China, as well as all the leading Chinese comprehensive news portal websites. Zun Royal also works with the biggest Chinese influencers in the luxury consumption market to announce the launching of new products. Meanwhile, ZUN Royal will also send the information to all their shopping agents who will broadcast it on their social media which serve all their clients (buyers). Hence, every news release can cover the entire market in China.
- Buyers in China make their shopping list based on the new products information they acquire through those hundreds of websites and social media posts, then send to their shopping agents in America. The agents visit the boutiques to buy according to the list, and ship.
ZUN Royal’s registered name is New York Celebrity Intercultural Communication Inc., NYCIC. It is a US-registered corporation with over ten years of history and prestigiously located on Park Ave in New York City. Their mission is to better connect international brands with Chinese market.
Boutique managers can consult with their Executive Director of Luxury Sales, Mr. Raymond Chen, via email firstname.lastname@example.org, or direct line 212-603-9813.
Raymond Chen (left), Board Member and Executive Director of Luxury Sales of ZUN Royal Group, posing with Chinese socialite, Angela Chen, who purchased Donald Trump’s luxury penthouse on Park Ave, New York with $16 million in 2017.
The Global Corporations Social Responsibilities (CSR) Summit 2019 of the United Nations, held on October 15, 2019 and co-organized by Global CSR Foundation, African Views, and ZUN Royal Group.
The Reception Banquet of Global CSR Summit 2019 of the United Nations, which was co-organized by Global CSR Foundation, African Views, and ZUN Royal Group, and attended by high-level Chinese and American entrepreneurs, ambassadors, celebrities, as well as other VIP representatives.
One of the events of ZUN Royal Group attended by film actress Jenn Gotzon Chandler and other American celebs, and the press release thereafter on numerous Chinese media outlets.
Company Name: New York Celebrity Intercultural Communication Inc. (NYCIC, ZUN Royal Group)
Contact Person: Raymond Chen
Email: Send Email
Address:200 Park Avenue, Suite 1700
City: New York City
State: NY, 10166
Country: United States