ETO ERP Leader COUNTERPART Includes Team Member Michael Herbst

ETO ERP Leader COUNTERPART Includes Team Member Michael Herbst

Michael Herbst, Account Executive at  COUNTERPART, brings a vast reservoir of knowledge from his more than three years at a SOLIDWORKS value-added reseller. 

Herbst shared, “My excitement for joining the COUNTERPART team has only been exceeded by what I’ve learned about how our solution truly bolsters companies’ margins on each and every challenging engineered to order project. This results in fatter and blacker bottom lines, and, most importantly, raving fandom from their customers.”

“Michael has extensive knowledge in not only software for manufacturers, but in how manufacturers operate and what they are looking for. He is a positive salesperson who brings with him the energy that only some are born with. Michael adds a depth to our sales team not only by his knowledge but by his ideas, noted Todd Clevenger, Sales Manager at COUNTERPART.

Herbst chased his desire to be in the engineering and manufacturing disciplines that held his interest since he was very young, leading him to where he is now at COUNTERPART.   


COUNTERPART is a full business operating software solution for engineer-to-order (ETO) manufacturers. COUNTERPART Enterprise Resource Planning (ERP) significantly improves efficiency, visibility, and project management while reducing human error. 

Unlike many ETO ERP solutions COUNTERPART is an engineering-centric solution.  Most ERP systems are back-office accounting solutions and distracted by CRM and other operational functions. COUNTERPART ensures there are no features in the technology which detract from the need focus on the BOM (Bill of Materials) needed to address the fast-changing engineering challenges of ETO manufacturers

COUNTERPART enables manufacturing teams to access the information needed to do the job. By offering a bi-directional software solution integrated with SOLIDWORKS® to share real-time information with those who need it, engineers and purchasing have a non-stop and instantaneous job progress status report. These COUNTERPART elements allow ETO manufacturers to leverage the information to improve engineering efficiency.

According to COUNTERPART Sales Manager Todd Clevenger, “When ETO manufacturers improve visibility into project monitoring and focus on challenges and opportunities for improvement, best-in-class lean manufacturing is achieved.”

Clevenger also noted that the project management capability with COUNTERPART enhances teams’ efficiency by configuring the software solution to meet the work environment and specific engineering needs. Every job is assigned to the right team member prioritized by release date, lead times, due dates, and more. Every engineering-focused manufacturer will appreciate the critical functionality focus.”

Visit us at or call 616-738-8922 to schedule a demo.


Media Contact
Contact Person: Todd Clevenger
Email: Send Email
Phone: (616) 738-8922
Address:3455 John F Donnelly Dr.
City: Holland
State: MI
Country: United States