ByJacub (Jacob Sanderson) looks set to challenge the status quo in the highly competitive fashion industry as he announces plans to launch his clothing brand before the end of 2020. “Cool Shirts” is an upcoming underground clothing brand that is looking to ensure that people who want to stand out from the norm and are not afraid to express themselves can do that without compromising their style.
The fashion industry has continued to grow over the years, with several stakeholders, from clothing brands to retailers, contributing their quota to the development of the industry. There is no doubt that the clothing industry has witnessed a massive influx of manufacturers and designers in recent times as they look to meet the ever-changing needs of consumers. Consequently, the clothing market has become increasingly dynamic and competitive. According to a report published by Statista, the revenue of the market is expected to show an annual growth rate of 9.4% from 2020 to 2024, resulting in a projected market volume of US$953,049m by 2024. Unfortunately, the market seems to have underserved a portion of the market – people who challenge the norm, which is what Jacob Sanderson is looking to correct.
ByJacub (Jacob Sanderson) is creating a fashion brand for people who are not afraid to be themselves and are always looking to pick up others. In a similar, the innovative entrepreneur is looking to create an experience for fashion enthusiasts and shoppers in different parts of the world while maintaining the exclusivity of the brand to Instagram and online shopping.
Born and raised in Indianapolis Indiana, ByJacub (Jacob Sanderson) has always been different from his peers, conceiving his first design in his sophomore year of high school. He mostly sold to local kids who enjoyed the design and eventually decided to launch his brand after graduation. His designs have already started to garner reviews from fashion enthusiasts, getting a warm reception from fashionistas.
While ByJacub (Jacob Sanderson) has remained economical about revealing the details of his clothing brand and when it will be officially launched for customers in the United States and other parts of the world, the young, passionate entrepreneur has stated plans to launch the brand at the end of 2020.
For more information about ByJacub (Jacob Sanderson) and his works, please visit – www.instagram.com/byjacub.