Toronto, Canada – August 24, 2020 – Maropost, an industry leader in simplifying customer engagement for B2C brands and retailers, is pleased to announce the signing of Troon®, the leader in golf management, development, and marketing, as a client. Maropost will assist Troon in creating next-level marketing communication messages, introducing automation into their marketing processes, and helping the company and its clubs reach valued members, guests and clients in a timely and efficient manner.
Maropost’s marketing automation platform simplifies and unifies customer engagement for B2C brands and retailers. Founded in 2011 in Toronto, Canada, Maropost Founder and CEO Ross Andrew Paquette’s focus on creating a positive customer experience has allowed the company to remain one of the fastest growing tech companies in North America. Troon adds to Maropost’s steadily growing client-base, which includes more than 600 unique brands, including Mercedes-Benz, News Corp, Haymarket Media, Rolling Stone publisher Wenner Media LLC, and more.
Troon is a multi-faceted brand that is best known for its hospitality and golf club management services. Troon is considered “the world’s largest professional club management company” with more than 435 locations in 40 states and 30-plus countries, with a variety of other facilities and recreational brands within their portfolio including fitness, food & beverage, lodging, tennis, aquatics and more.
By utilizing Maropost products/technology, Troon’s innovative and industry-leading sales and marketing programs will be bolstered in five key areas, including:
Dynamic content within emails with information tailored to individual users based on their location or interests
Customizable tagging campaigns for individuals to receive offers and information more tailored to their interests
A fresh/clean look for emails through Maropost’s email building and templating technology
Sub-accounts so Troon brands and departments within Troon can enhance their communications with Maropost features
Connectivity to Troon’s e-commerce platforms
“Maropost’s technology, product set and existing customer-centric culture align well with our own core values at Troon,” said Kris Strauss, senior vice president of sales and marketing, Troon. “Maropost will provide our sales and marketing team with the tools necessary to better communicate with, and market to our guests and members.”
To learn more about Maropost, visit www.maropost.com
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 435-plus locations around the globe, including managing 470-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 485-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 40-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Green Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. There are currently 67 Troon-affiliated properties featuring 87 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Gamble Sands in Brewster, Washington; The Virginian and Nicewonder Farm & Vineyards in Bristol, Virginia; Kapalua Golf in Maui, Hawaii; Lofoten Links in Gimsoysand, Norway; and The Els Club Dubai in United Arab Emirates.
Maropost is the only unified customer engagement platform designed from the ground up that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates unified, personalized customer experiences, helping brands increase conversion and brand loyalty. Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy. Headquartered in Toronto, Maropost was named Canada’s 10th fastest-growing company by Canadian Business in 2019 and ranked #159 on Deloitte’s North America Fast 500 growth index in 2018. Recognized as a G2 Leader, Maropost is trusted by brands like DigitalMarketer, New York Post, Mercedes-Benz, and Yext.