Market Research Future (MRFR) projects the Organic Tissue Paper Market 2020 to capture a growth rate of 4.2% over the appraisal period (2020 to 2023). We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.
Top Boosters and Barriers
The SARS-CoV-2 pandemic has led to a massive supply-demand gap of organic tissue paper, as a result of the accelerated demand for hygiene and health products in light of the lockdown across COVID019 hotspots. The market is also benefitting from the growing pool of household buyers coupled with the rising per capita use of organic tissue papers. The novel coronavirus has presented huge opportunities to several market players. Many of these players are increasingly introducing cost efficient products to draw in a greater number of consumers. Additionally, the surge in digitization and expansion of the e-commerce sector, especially post pandemic, has been helpful in terms revenue generation for the global market.
The heightened use of organic tissue paper to treat minor wounds, clean hands and spectacles has also boosted the sales in the last couple of years. Evolving lifestyle along with rising awareness level among consumers about products that are biodegradable has also positively shaped the organic tissue paper market.
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The latest trend of organic facial tissue paper, particularly in urban locations considering increasing focus on skin care and hygiene has been a major game changer for the market. Speaking of trends, organic tissue papers that are made using recycled bamboo pulp are also in high demand, which is encouraging introduction of similar product types in the global market.
Since the outbreak of the novel coronavirus, market frontrunners have been more focused on obviating many of the challenges brought on by the pandemic, which include intensified competition along with disrupted supply chain.
A case in point, in August 2020, Nature Fluent, a sustainable consumer goods firm, has launched Cottontail, a premium, organic toilet tissue paper that is made completely from bamboo pulp. Every toilet paper roll has been packed in a sealed and recycled-carton tape.
Significant Industry Competitors
Some of the most significant competitors active in the Organic Tissue Paper Market include BHK Krakow (Poland), Zhangzhou Lianan Paper Co. Ltd. (China), Shanghai Xuanjie Trade Co. Ltd (China), Tropicana Food and Beverages Gmbh (Germany), Greenline Paper Company (U.S.), Weroca Kartonagen Gmbh (Germany), Regent Kimya (Turkey), to mention a few.
Raw material, layer, end-user, and distribution channel are the key segments analyzed in the MRFR report.
Organic tissue paper market, given the raw material segment, covers recycled pulp, bamboo pulp, mix wood pulp, straw pulp, and others. Organic tissue paper that is made of straw pulp and wood pulp combined is leading the global market, owing to their easy availability.
Global Organic Tissue Paper Market are layer-wise, can be considered for one layer, two layer and three layers. Two layered organic tissue paper can observe better growth rate compared to its counterpart in the years to follow.
The main end-users in the organic tissue paper market include toilet tissue as well as facial tissue. The organic tissue papers are increasingly being used for facial use, and therefore the segment can record the fastest growth rate over the review period.
The main distribution channels outlined in the study are store based as well as non-store based. Store based distribution channel holds the biggest share in the market.
The organic tissue paper industry has been geographically considered for Europe, Asia Pacific/APAC, North America, along with RoW/rest of the world.
MRFR believes that North America could potentially take the lead in the global market, followed by the APAC market. Canada and the United States/US are the most lucrative markets in the region, thanks to the heightened preference for organic personal care items. Toilet paper witnesses the highest household penetration rate in North America, with a high number of consumers willing to buy high end organic tissue papers but not compromise on quality.
Vast presence of raw materials along with a massive consumer base has made APAC one of the strongest markets for organic tissue paper. The growth is said to be most apparent in the fast-emerging countries of India and China. Spas and hotels are some of the top end-users in the organic tissue paper market in the region. Given the expanding hospitality and tourism industry, organic tissue paper market in APAC has garnered significant traction in recent years. Additional growth inducers include the increasing technological innovations in terms of manufacturing of organic tissue paper.
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