So you’ve set up your local business in Markham. Whether it’s a new hipster barber, local farm produce, a crafting venture, or an IT service, how will you get noticed online?
There are many ways you can make sure your Markham business edges above your competitors and see a steady flow of new customers for your local venture.
In this article, we are going to explore many of the ways you can get started straight away being more visible in Markham and surrounding areas.
Let’s start first by exploring the brief answer, so you can give your local Markham business a power-packed advantage.
How do I get noticed online in Markham? By using tools such as Google My Business, take advantage of reviews, increase domain authority by ensuring your citations and links to relevant sites are up to date, make sure your webpage and mobile site is loading at a good speed. Ensure you have localized keywords in order to optimize Sils.
So now we’ve got the short answer nailed, let’s start by looking at why it’s important to make sure your customers can find your local Markham business online and discover why local search is so powerful to your Markham business.
Why is local search powerful in Markham?
According to experts, four out of every five consumers use search to find local information.
This is important to anyone looking to own or already owns a local business as if your site isn’t optimized for local search, you could be missing out on a huge 80% of any potential customers.
In a nutshell, local SEO is critical if you want your local Markham business to stay relevant and keep ahead of the game.
So what exactly is local SEO? Let’s find out.
“According to experts, four out of every five consumers use search to find local information.”
What is local SEO?
Local SEO helps businesses promote their products and services to people in your area who need you!
In order to collect information for local search, search engines rely on:
- Local content
- Social profile pages
These will help to provide the most relevant local results to anyone looking for your product or service.
So you might have heard of SEO but aren’t sure how local SEO differs? Let’s find out.
“Local SEO helps businesses promote their products and services to people in your area who need you!”
What’s the difference between local and other SEO?
Local SEO is essential to smaller businesses that operate on a regional, rather than a national level.
While national SEO focuses more on ranking in searches across the country or globally, local SEO prioritizes appearing on SERPs which is an abbreviation for Search Engine Results Pages in a specific location.
This strategy relies on marketing your brand, products, and services to local leads and customers in Markham and wherever you might be based.
35% of all search traffic is local
According to research, compelling information tells us that 35% of all search traffic is local.
Without local SEO, your business could be losing out on a significant amount of traffic. So let’s look at some great ways you can start to get noticed online in Markham.
“Without local SEO, your business could be losing out on a significant amount of traffic.”
Google my Business
Google my business is a free tool from Google that allows business owners to manage their online activity across the whole of Google’s search engine.
It provides one of the greatest impacts for those businesses looking for local exposure, such as local Markham enterprises, ventures, and companies.
It has many great features such as Google’s local search results, which offers potential customers with a list of businesses nearby and much of the relevant information required to find a specific business such as:
- A particular location such as Markham
- Business hours
- Maps of your business address
Using this feature can mean the difference between someone searching for your product and service or turning to your competitors.
For a more in-depth look at how Google My Business can laser focus local SEO, check out our previous article, Why is Google My Business Important for Markham Local SEO which shows many of the benefits of harnessing the power of Google.
Getting your customers to write glowing reviews for your business doesn’t just optimize Google My Business it also actively encourages more local customers to buy from you.
According to a recent survey, a huge 97% of people read reviews for local businesses.
Alongside those crucial reader figures, 90% of those who took part in the survey and who had read online reviews, said that positive online reviews influence their buying decisions.
A good rule of thumb is to aim to get one or two good reviews a month. That way you will gradually begin to build a solid portfolio of reviews and it will show your potential customers that you have consistently provided a good service.
“According to a recent survey, a huge 97% of people read reviews for local businesses.”
Start to build your domain authority
As Local SEO has developed and become more competitive, domain authority is becoming increasingly more crucial for businesses in a competitive industry or locations such as Markham.
To do this it’s worth looking to begin a strategy of link and authority building.
In a nutshell, this means ensuring you have links from any and all relevant sites, portals, and directories.
This is a slow and steady process but is well worth the results and we always recommend you avoid buying links.
Analyze your web page speed and mobile page loading
If your site takes too long to load or does not work well on mobile, users will simply just leave and go elsewhere.
It can be frustrating when you have done all the hard marketing and sales work by getting customers to your site, for them to simply leave because of this issue.
Make sure your website is responsive for mobile and tablet and that it functions correctly.
It’s worth noting that at least 61% of mobile searchers are more likely to contact a local business if they have a site that is mobile-friendly.
“Make sure your website is responsive for mobile and tablet and that it functions correctly.”
Get your Sils right!
Sils or ‘service in location’ is important for your local Markham customers to find you.
It’s a simple task which Includes making a list of all the services you offer and the locations you serve and combining them to create potential keywords.
- Plumber in Markham
- Emergency plumber in Markham
- Clogged drain cleaning in Markham
Local keyword research isn’t as tricky as you might think.
For most businesses, the primary keywords to target will be fairly obvious.
If you have joined the ranks of new business owners in Markham or even if you are an existing business and would like to rise head and shoulders above your competitors, then get in touch to find out how we can help.
We live and work in Markham, Ontario – so we’re probably neighbors! So if you want to get noticed online in Markham, look no further.
We offer effective comprehensive local SEO packages. We can simply write content for you or offer a complete fully managed SEO campaign to fit your budget.