Sure Oak, a full-service SEO agency based in New York, is set to launch its new SEO Software Platform, a simple-to-use tool that makes expert SEO easier to understand and more accessible to the masses. The platform demystifies the process of keyword research, content optimization and targeted content planning, and as a unique selling point, comes with one-on-one SEO consulting with one of the company’s professional SEOs.
While it offers superior long-term ROI on marketing investment, SEO can be complicated. As a result, Sure Oak set out to create a very easy-to-understand tool, with a simplified workflow that is ideal for non-technical types or those looking for a simple, streamlined solution. Aimed at SMBs, content marketers, and marketing strategists, their platform focuses on helping their clients discover keyword ideas and create optimized content around very specific keyword clusters that target audiences are actively searching for.
More robust, enterprise-level SEO tools are already well-positioned in the market; however, the amount of data and functionality they provide are often superfluous to the needs of many businesses. Added to this, the price point of these platforms can be prohibitive. Sure Oak has positioned itself in a specific niche that caters directly to those who can become overwhelmed by the technical aspect of SEO and would prefer a streamlined solution. Their approach is one of “addition by subtraction,” stripping away some of the complexity and functionality that is not necessarily needed when it comes to executing an effective SEO strategy.
In addition, Sure Oak offers different plans, giving clients the opportunity to dial up or down based on their needs. While they do have a fully self-service plan available, they also have options that come with consulting hours with an expert SEO strategist. In the latter model, an SEO coach is available to clients to guide, review, or weigh in with suggestions about the work created or what to focus on next. They also allow for ad hoc ancillary additions, like assistance with building high-quality links to valuable pages, as well as support with content planning and crafting.
At the forefront of their model are expertise and customization, offering a variety of flexible plans with agency-level resources available. Offering an accessible alternative to typical agency pricing and longer-term commitments that are often required in order to access professional SEO help, their aim is to assist users who want to do the work themselves but need a little help.