It is easier than ever to start a business, but harder than ever to make a product stand out in a crowded field. Online influencers with large and loyal followings are well-positioned to market products to their audience. It’s no wonder that influencer marketing has grown in popularity in recent years.
Influencers, however, are ready to move beyond the one-time payouts from sponsored posts to create stable brands that they control. The age of the beauty influencer is here.
It is estimated that 86% of women (and nearly 50% of the population overall) use social media to inform their purchasing decisions. As a result, we have seen online-only beauty brands grow from zero into multi-billion dollar businesses without the need for any outside investment.
One must create a product that people want, package it and market it in an enticing manner, and effectively leverage and monetize one’s following with a product that is congruent with an influencer’s public persona.
It would be great if it were that simple, but it isn’t. From package creation, to product formulation, to byzantine FDA regulations, to photography, marketing, PR, and navigating the dense sets of rules enforced by online marketplaces like Amazon — influencers can easily vaporize their entire life savings before they ever get a product to market.
Beauty by Marvin aims to solve this problem. Beauty by Marvin helps influencers with highly-engaged followings create beauty and cosmetic products. Founded by America’s Next Top Model star Marvin Cortes, Beauty by Marvin is a true turnkey operation. Marvin and his team help influencers select a product, test and select a formulation, design the packaging, order inventory, develop all of the creative collateral needed for a highly successful product launch, and design and execute a marketing strategy.
What’s more — Beauty by Marvin absorbs all of the upfront costs. Beauty by Marvin only succeeds when influencers succeed.
Marvin Cortes spent years studying the market, observing how influencers have begun to shape the beauty industry, and wondered why there are no turnkey programs to help beauty influencers sell their own beauty products. All he saw were people trying to take advantage of those seeking to strike out on their own. So, he created a system to help those with the most engaged followings monetize their social media success.
The only catch is that Beauty by Marvin is extremely selective in who they work with. “It’s not like school where you can get a B or a C and be ok. Unfortunately, in business, the only passing grade is a 100. We want to invest in influencers who perform at this level and who are committed to their own success,” said Cortes.
You can apply to work with the Beauty by Marvin team at www.beautybymarvin.com. Please note that due to the volume of applications received, it may take up to one week to receive a response.