The India Online Grocery Industry witnessed a tremendous growth of 76% in 2020, considering the base year 2019, with Grofers and BigBasket reported five-fold growth in demand during the initial stage of lockdown in India i.e. March-April 2020. The sudden spike in market growth is majorly due to spread of COVID-19 in the country which forced customers to stay indoors during lockdown.
The India Online Grocery Market is anticipated to record a revenue of US $18.5 billion by the end of the year 2025 growing at a CAGR of 61% during the forecast period 2020-2025.
Bigbasket recorded a growth of two-folds in orders fulfilment as compared to orders before the pandemic crisis. The India online grocery market recorded a revenue of US $1.9 Bn in 2019 which is anticipated to reach $3 billion by the year-end i.e. 2020.
With new entrants in Indian online grocery marketplace such as Reliance JioMart and Flipkart entering into the nascent marketplace in country with huge chunk of investments will create an intensive competitive landscape for customers on the other end and would pose a threat to Grofers and BigBasket in metros, on wider choice and better availability of products on their platforms.
Market Dynamics of the India Online Grocery Industry
The market revenue and growth are seeing an effortless growth, but on the other hand, Indian grocery market recorded a very a smaller number of customers, considering share of Indian population. As per the studies, less than ~1% of Indians make groceries purchases through online channels due to abundant presence of brick-mortar grocery stores in India.
The India Online Grocery Market growth in long-term is estimated to witness a substantial growth due to increasing internet and smartphone penetration, rising customer acceptance towards online shopping, rising start-up culture in India, increasing investment with new market entities and other key factors.
Indian metropolitan cities are dominating the regional segment of the online grocery market owing to some major determinants like high acceptance among consumers, high digital literacy rate and busy-life schedules among others. To study the market regionally, the Indian Online Grocery Market is categorized into northern region, western region, eastern region and southern region. Among these, southern region dominated the marketplace with some major cities that are categorized into tier I, II, and III cities.
Competitive Landscape of the India Online Grocery Market
ZN Retail Pvt. Ltd., UrDoorstep eRetail Pvt. Ltd., Ondoor, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), Reliance Retail Ltd. (RelianceSmart.in), Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Grofers India Pvt. Ltd., Godrej Nature’s Basket Ltd., Amazon India Pvt. Ltd., Swiggy, Flipkart, Zomato and other are key players included in the research study of the India Grocery Market.
The Indian online grocery market is at nascent stage and attracting major investments from key companies such as Reliance—backed JioMart and Flipkart Supermart.
Segmentation Overview of the Indian Online Grocery Market
The India online grocery market is segmented into different product types and payment model which is further categorized to study the market in detail.
The Product Type is Sub-Segmented into:
- Bread, Bakery and Dairy Products
- Fruits & Vegetables
- Personal Care
- Household Products
- Grocery & Staple
- Dry & Baking Products
The Payment Model is Sub-Segmented into:
- One-time Payment
- Cash on Delivery (COD)
The Platform is Sub-Segmented into:
- Mobile Application
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