Oslo – 28th September, 2020 – China advertising platform AdChina.io launched today its integration with Baidu search advertising. For the first time ever, international brands are able to run Baidu search ads by themselves, in an English platform, designed for international marketers.
As a powerful channel for reaching Chinese audiences, Baidu designed its own advertising platform solely for Chinese marketers. The language and regulatory barriers make it nearly impossible for international marketers to utilise it. With the launch of this integration, international marketers are finally able to run Baidu search ads easily to Chinese customers.
Over the last few months, the world has been busy closing its door on China and boycotting Chinese tech, with India banning over 100 Chinese apps, and the US blocking TikTok and WeChat. Seeing the bridge being burnt between China and the world, AdChina.io is speeding up the construction of new bridges, by opening up China’s tech giants, such as Tencent, Bytedance, and now Baidu, to the world.
Founded by Norwegian entrepreneur Jie Zhang, previously executive at Huawei and Telenor, AdChina.io is the firsts to combine the top 10 media channels from these Chinese tech giants, all into one English platform, making advertising on these channels as easy as advertising on Facebook or Google, for international brands.
With the new Baidu search advertising integration, brands are able to:
Create Baidu search ads in English: Add keywords, target precisely, and run ads in AdChina.io’s English platform
All-in-one platform: Run ads and viewing English reporting across multiple channels like LinkedIn China, Toutiao, Douyin all in one place
Full transparency: Monitor your ad spend and campaign performance for all the channels in one, English, dashboard
Chinese market expertise: See AdChina.io’s China expertise to consult on ad strategy
“With the rising demand for international products, China has become important as a market for global brands. The young Chinese customers have the spending power and want quality products, the brands that will win are the ones who make an effort to reach them on their path to purchase” says Jie Zhang, CEO of AdChina.io. “We’re making it as easy as possible for international brands to start advertising without any hassle”, he added.
AdChina.io’s platform currently supports 10 top Chinese media channels and has pricing plans catering to the needs of SMBs and enterprises. The company has offices in Oslo and Shanghai and has worked with brands from all over the globe since 2015.
For more information, visit: www.adchina.io