The Global Fitness App Market is estimated to grow at a CAGR of 26.2% during the forecast period 2020-2026. As per the analysis, the global fitness app market was valued at $3.15 billion in 2019 and anticipated to reach $15.96 billion by 2026.
Global Fitness App Market mainly deals in fitness applications which deliver health services on mobile phones, tablets and other mobile devices. These apps generally track the sleep pattern, calories burnt and user activity.
Global fitness app market is expected to witness substantial growth owing to multiple factors like increasing demand of wearable devices, increasing awareness among people on healthy lifestyle, high disposable income and high number of diseases related to obesity. Factor which has helped in the growth of fitness app market are increase in diseases related to obesity like diabetes and hypertension along with sedimentary lifestyle and subscription to health club membership. Furthermore, numerous growth opportunities are available due to easy access to internet, mobile phones and increased demand in developing nations.
Fitness Apps are installed on mobile devices which are equipped with sensors to track the user activity throughout the day. These sensors collect data and provide advice on weight loss, proper nutrition, healthy lifestyle and training plan for home workouts. Global fitness app market is showing high growth due to growth of obese population and related to increase in disease. Bikini Body Guide App is one such app which provides aerobic exercise and recommends nutrition.
Segmentation Overview of the Global Fitness App Market
The Global Fitness App Market is segmented on the basis of Platform, Deployment, Type and Gender. These segments are further categorized into various sub-segments to study the market in detail.
Platform Segment of Global Fitness App Market is Sub-Segmented into:
- Wearable Devices
Deployment Segment of Global Fitness App Market is Sub-Segmented into:
Type Segment of Global Fitness App Market is Sub-Segmented into:
- Lifestyle Management
- Nutrition & Diet
- Medication Adherence
- Workout & Exercise Apps
- Disease Management
Gender Segment of Global Fitness App Market is Sub-Segmented into:
Geographical Overview of the Global Fitness App Market
North America (U.S., Canada); Europe (Germany, UK, France, Italy, Belgium, Spain, Netherlands, Russia, Rest of Europe); Asia-Pacific (India, China, Korea, Japan, Malaysia, Singapore, Thailand, Indonesia, Philippines, Rest of Asia-Pacific); Latin America (Mexico, Argentina, Brazil, Rest of LATAM); Middle East & Africa (Saudi Arabia, South Africa, UAE, Rest of MEA). As per the analysis, North American region dominated the Global Fitness App Market. Since there is increased awareness related to fitness, healthy eating habits, weight loss; all this is promoting the global fitness app market by increase in the demand for related products.
Key Players Insights
Dom and Tom Tom, Grandapps, MyFitnessPal Inc., WillowTree, Inc., Appster, Under Armour, Fitbit, Azumio, ASICS and Motorola Mobility LLC are some major key players included in the research study of the Global Fitness App Market. Companies are adopting various competitive strategies through innovation and R&D to withhold the market position for the long-term and acquire majority of market share by producing affordable products in market to cater to different consumer base.
Runtastic Results, Kayla Itsines Fitness, Calorie Counter & Diet Tracker and Sweat are some few fitness apps available in the fitness app market.
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