Good Talent Media, a PR agency Melbourne with a team of ex-journalists and communications specialists, is offering a new service for businesses and organisations. Their new ‘pay what you can’ crisis media support service offers organisations a lifeline of support, allowing them to get the crisis management support they need regardless of current financial circumstances.
Staffed by former journalists, Good Talent Media helps Australian and international clients manage their reputation, helping them conduct audits and guiding them with effective crisis media responses through social, digital, and traditional media platforms.
Now, the team has pivoted to assisting sectors stung worst by the current COVID media frenzy by offering a complimentary crisis media hotline, open to all. Businesses and organisations like St Basil’s, Ruby Princess, Newmarch House, Cedar Meats are now all household names for the worst reasons, and with many industries like aged care and hospitality under intense media scrutiny, crisis communications and reputation management has never been more important.
Taking a lead from across the Tasman, Australian communications agency, Good Talent Media, are basing their goodwill payment model on the Maori tradition of koha, which revolves around the concept of reciprocity, or gift-giving, to support one’s fellow community. “We understand this is a confusing, uncertain and overwhelming time for many organisations,” said Director of Good Talent Media, Tony Nicholls. “COVID-19 has thrown companies into a whirlwind and we are taking this opportunity to give something back to the community, showing organisations how effective crisis communications can be in reversing negative publicity into trust and confidence.”
During unprecedented times, an effective communications strategy can be quite literally “make or break” for companies. Having a crisis communications plan is like having insurance for a brand, and can drastically improve the situation, helping organisations manage the media and reduce the overall damage. Good Talent Media has long standing relationships with peak bodies and organisations in the non-profit, healthcare, energy, and corporate world. ‘Our crisis media hotline is open to all companies and organisations across every sector, absolutely free of charge and with no strings attached,’ said Nicholls.
About Good Talent Media
Good Talent Media is a full-service Public Relations and Communication Agency, specialising in media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, political lobbying and more.
For more information, visit https://goodtalent.com.au/.
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